2010 Sports Broadcasting Summit
Details of the 2010 Sports Broadcasting Summit, to be held on 3rd and 4th May at the Sydney Harbour Marriott, Circular Quay, have been released.
Organised by Informa, the Sports Broadcasting Summit is the only two day conference that explores the regulatory and technological changes impacting the sport and media sectors. This unique event will examine the changes to the nature and scope of sports broadcasting in the wake of reform and how this impacts sport and sport consumption.
The summit will bring together top level decision makers as they collectively discuss the evolving sports media landscape and how sports rights holders are utilising the benefits of new and emerging media platforms.
Day one of the conference will assess the Government's reform agenda and issues surrounding the anti-siphoning legislation. Key topics include:
• Reviewing the background of the anti-siphoning legislation;
• Analysing the demographic of sports viewers and how they are accessing sport;
• Examining sports broadcasting in traditional media and the impact of technological change;
• Transitioning to the digital era and the implications of multi-platform development;
• Mixing entertainment elements with new media platforms and 3G mobile technology.
Day two of the conference will examine strategies in commercialising sport covering sport rights, televising sports, venue technical requirements, sponsorship, sports marketing, content security and digital rights management. Expected topics include:
• Utilising sport media to encourage sport participation and community engagement;
• Negotiating broadcasting rights agreements and the regulatory challenges facing rights holders;
• Examining brand funded entertainment and how to best approach a sponsorship deal;
• Communicating the sport brand identity and protecting the brand in media coverage;
• Optimising media communication channels to enhance audience reach potential;
•Protecting sport content against piracy and key legal considerations to content management.
Key speakers include:
• Peter Holmes Court, Joint Owner, South Sydney Rabbitohs
• Jon Marquard, Chief Operating Officer, Premier Media Group
• Justin Holdforth, Head of TV Sport, ABC
• Bruce Meagher, Director of Strategy & Communications, SBS
• Michele Levine, Chief Executive, Roy Morgan Research
• Joan Warner, Chief Executive, Commercial Radio Australia
• David McGrath, General Manager News & Sport, Telstra Media
• Ian Gardiner, Chief Executive, Viocorp
• Damien Tampling, Partner, Deloitte
• Matt Miller, Chief Executive, Australian Sports Commission
• Neil Dalrymple, Chief Executive, Bowls Australia and Board Director, CAS
• Mark Anderson, Chief Executive, Hockey Australia
• Larry Sengstock, Chief Executive, Basketball Australia
• Kate Palmer, Chief Executive, Netball Australia
• Matt Carroll, Deputy Chief Executive, Australian Rugby Union
• Stephanie Beltrame, General Manager Media Rights, Cricket Australia
• Adam Firth, General Manager, Legal and Commercial, V8 Supercars
About Sports Broadcasting - what are the current challenges ?
In Australia, where sport is seen to be a focal part of the national identity, it seems commonplace that major sporting events be accessible and available to the viewing public. It was along this assumption that in 1994 the Keating Government developed an anti-siphoning legislation to ensure that âevents of national importance and cultural significance - remained on free-to-air television. The legislation has changed very little since it was established.
In the current sports broadcasting environment, some stakeholders view the scheme to be anti-competitive as it prevents sports rights holders from selling the broadcasting rights in a free market. This potentially reduces the number of sports events that may be broadcast and therefore limits consumer choice.
For more information go to www.informa.com.au/conferences/business/media/sports-broadcasting-summit-2010-P10I17
11th June 2008 - CRICKET NUMBER ONE TV SPORT
