Sports Technology

Leading sport and events solutions provider Active Network has reaffirmed its commitment to the sport of triathlon with an extension of its partnership with IRONMAN and their iconic events.

For 16 years, Active has been the exclusive registration provider for Ironman and has worked to grow the brand and its events throughout the world.

Today, ACTIVE powers 175 IRONMAN®, IRONMAN® 70.3® and other events in over 20 countries, registering more than 275,000 participants for IRONMAN annually. As IRONMAN moves into new markets, it will leverage ACTIVE’s rich data insights, global marketing prowess and deep, hands-on regional expertise to drive participation and brand visibility.

IRONMAN Chief Executive Andrew Messick stated “ACTIVE’s ability to deliver real-time business intelligence and data insights will be valuable to us as we move forward.

“ACTIVE has been a pivotal partner throughout our explosive growth.

“We now have access to historical and real-time information which is especially important as we look to expand our participation in existing markets and develop the IRONMAN brand globally.”

ACTIVE has been working with IRONMAN since 1999 with IRONMAN utilising ACTIVE’s robust technology platform, ACTIVEWorks® Endurance, for its ability to seamlessly handle large volumes of online registrations with ease and for its capabilities for payment processing in 29 languages and in over 129 currencies. IRONMAN will also use ACTIVE Network Activity Cloud® to gain rich data insights into participant and market trends and social media behavior, connecting the IRONMAN brand to new audiences and growing participation for its events. ACTIVE will enable IRONMAN to identify new markets, optimize its registration pricing model and provide untapped insights into its loyal participant base to increase engagement.

ACTIVE Network Chief Executive Darko Dejanovic explains “as IRONMAN continues to expand its events globally, ACTIVE is the only technology partner that can offer best-in-class online registration, secure payment processing, consumer marketing, and actionable business intelligence to help identify new market opportunities, better understand the competitive market landscape and connect with participants.

“With ACTIVE Network Activity Cloud, ACTIVE is now providing IRONMAN insights into the endurance market and its participants, all of which enable them to meet its goals and continue its worldwide expansion.”

For more information, click here to contact the Active Network via their entry in the Australasian Leisure Management Supplier Directory.

Top image: Ironman at Mooloolaba. Courtesy Visit Sunshine Coast.

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