Sports Technology

AFL and Reddit have partnered to deliver a world first sports partnership that will allow fans to develop their own sporing avatars.

The global first partnership between a traditional sports league and an online social community will see AFL-themed Avatar gear on Reddit available for every club during the 2022 AFL men’s season with fans able to personalise their Avatar on Reddit with club gear to proudly showcase their colours and club.

Explaining that the partnership with Reddit provides fans an authentic connection to footy on one of the largest online community platforms, AFL Executive General Manager - Customer and Commercial, Kylie Rogers stated “the AFL community on Reddit is one of the most active and vibrant online homes for footy fans, so we’re excited to collaborate on a sporting world first that allows fans to represent their club proudly. Our primary focus is to build an emotional connection between our fans and the game, and partnering with Reddit allows us to do this in a totally new way with some of our most passionate fans.”

Through Reddit’s Avatar builder, ‘redditors’ can create their own profile Avatar, complete with hair, jackets, event-themed gear, and now - the guernseys of their favourite AFL club.

To create and save an AFL-themed Avatar on Reddit, AFL fans need to sign up to or sign into their Reddit account, then under their Profile, select ‘Style Avatar’. From there, the AFL club jersey avatars will be available under the ‘Explore’ tab until 31st July 2022 and will remain available in the Avatar builder for the entire 2022 season.

Once a redditor has customised an Avatar for their profile image, they will see it on their profile page, profile hovercard, in comments they leave, and in posts they create. Avatars enable redditors to closely align with their favourite communities, while also giving themselves individuality, distinction, and prestige.

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