Sports Technology

The AFL has partnered with Virgin Australia to launch AFLConnect, an online networking platform that will encourage the 1350-plus organisations that sponsor the sport and its clubs to form closer business relationships.

AFLConnect will use the Melbourne-developed Marketplacer technology platform to drive the online marketplace so members can promote their business, display offers, connect and transact.

As the first-of-its-kind for Australian sport, the B2B platform will also offer sponsors structured forums, engagement and events.

Introducing the new program, AFL Executive General Manager, Customer and Commercial, Kylie Rogers stated “we are genuinely ‘better together’ and AFLConnect is a key initiative that will enable us to deliver more value for our customers than ever before through growing connections between our partners, member organisations and our fans.

“We are thrilled that many of our current corporate partners, most notably our AFLConnect presenting partner, Virgin Australia, and the AFL’s premier partner, Toyota, are committed … and we look forward to welcoming members of our broader business network to the program going forward.”

Virgin Australia Group Chief Commercial Officer, Dave Emerson, said since its re-launch, the airline had reduced corporate airfare costs by up to 70%, noting “the AFL is the largest sporting code in the country, and through the hundreds of AFL businesses accessible through the AFLConnect program, we will be able to reach a whole new audience of potential customers and show them the value that we can bring them every time they fly.”

Click here for more information on AFLConnect.

Related Articles

14th December 2021 - AFL commits further $8 million to back revival at community level

13th December 2021 - AFL Premiers Melbourne welcome $2.4 million sponsorship increase

9th December 2021 - AFL reveals 10-year vision to develop women’s game

4th December 2021 - PwC Chief Executive backs proposed Darwin stadium in support of Northern Territory AFL team

30th November 2021 - AFL’s Port Adelaide to get $15 million in Federal funding for planned Alberton Oval redevelopment

29th November 2021 - Australians rate AFL Grand Final as their favourite sporting event

22nd October 2021 - AFL introduces ‘no jab no play’ COVID-19 vaccination mandate

16th October 2021 - AFL players unite to call for greater climate action       

12th October 2021 - Data analytics company STR share impact on hospitality sector of AFL and NRL Grand Finals

1st October 2021 - Ticketmaster technology helps deliver successful AFL finals series

29th September 2021 - Figures show success of AFL’s Perth Grand Final

24th August 2021 - AFL reveals all-time record club membership

1st May 2021 - New report suggests women’s sport delivers better sponsorship outcomes

21st April 2020 - Arts and sport set to be impacted by Virgin Australia’s administration

7th February 2020 - The AFL and Coles announce major five-year partnership

2nd June 2020 - Gemba designs new AFL sponsorship campaign for Toyota

21st September 2018 - AFL renews airline sponsorship deal with Virgin Australia

14th September 2017 - 10-year plan for Albany’s conservation reserves