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Allianz Australia partners with Football Australia to launch new digital fan platform

Allianz Australia partners with Football Australia to launch new digital fan platform
April 2, 2025

Allianz Australia, the official Insurance Partner of Football Australia has today launched a new digital platform for Australian football fans - 'Fan Hub' - with the offering being part of Allianz Australia’s ongoing commitment to bring communities, people and sport together.

Football fans are encouraged to continue visiting the Allianz Fan Hub to uncover an array of football content and keep up to date with new and exclusive perks, promotions, and competitions on offer.

The Allianz Fan Hub launches with a major prize:

  • 1 x Category A Double Pass to a CommBank Matildas’ home game this year, with a $1,000 travel voucher and signed CommBank Matildas’ jersey
  • 1 x Category A Double Pass to a Subway Socceroos’ home game this year, with a $1,000 travel voucher and signed Subway Socceroos’ jersey

Alongside the Fan Hub, Allianz, in conjunction with Football Australia, has also released a new branded Pre-Match Warm Up Top with the Warm Up Top featuring a unique Allianz logo on the back where the Allianz Eagle will be a scannable QR code, giving owners direct access to Allianz Fan Hub.  

The Fan Hub, as well as the Pre-Match Warm Up Top will launch ahead of the CommBank Matildas’ match against Korea Republic on Friday, 4th April at Allianz Stadium in Sydney as the team prepares for the AFC Women’s Asian Cup Australia 2026™.  

With two of Allianz’s biggest sporting sponsorships, Allianz Stadium and Football Australia, coming together for the first time, Allianz has put fans at the forefront of its activity happening in the lead up to, and at the fixture.

On matchday, football fans at Allianz Stadium are invited to enter the major prize on Fan Hub and cheer their loudest ‘Go Australiaahhh’. Fans who can cheer over 125 decibels will receive a special prize on the spot. The Allianz social team will also ‘surprise and delight’ three lucky fans and their plus ones to upgrade their tickets and head to a corporate box to enjoy the game, with an additional 750 Allianz customers in attendance.  

Shez Ford, Chief General Manager, Consumer at Allianz Australia enthused “this is going to be huge. Not only will Australians have the opportunity to watch what I'm sure is going to be a nail-biting match between Australia and the Republic of Korea, but we will also see two of our major partnerships, Allianz Stadium and Football Australia, come together. The creation of the Allianz Fan Hub and the Pre-Match Warm Up Top is a natural extension of these partnerships, creating a unique opportunity for Allianz to continue authentically engaging with the football community.”

These launches follow the announcement of Allianz Australia’s partnership with Football Australia in July 2024. The partnership with Football Australia underscores Allianz’s commitment to supporting the community, and promoting social inclusion through sport, aligning with Football Australia’s values and vision. Globally, Allianz has a history of supporting football, stadiums, and other major sporting initiatives.

James Johnson, Chief Executive of Football Australia added “It has been a massive team effort to bring Allianz Fan Hub, and the Pre-Match Warm Up Tops to life with Allianz. These new offerings further cement their commitment to inclusivity, community, and unity in football, which are key values for Football Australia. We are looking forward to continuing to work closely and collaboratively with Allianz by providing unique and exclusive experiences for all football fans.”

To enter the major prize from Allianz Fan Hub, visit fanhub.allianz.com.au. Football fans are also encouraged to follow Allianz Australia’s Instagram page (@allianz.australia) to keep up to date with new and exclusive perks, promotions and competitions available on Fan Hub.

The new Pre-Match Warm Up Top, featuring the Allianz QR code logo, is now available at selected retailers for RRP $90.

The new branded Pre-Match Warm Up Top is available for purchase through shop.footballaustralia.com.au and selected retail partners.

Allianz Fan Hub competition Terms and conditions

Image. Credit: Alliance Australia

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