Alta Global Group teams up with former UFC Fighter Jessica-Rose Clark

June 18, 2024

As part of a goal to engage 640 million mixed martial artist fans globally, Alta Global Group, the NSW-founded technology company dedicated to transforming the landscape of martial arts and combat sports training, has announced a partnership with Australian MMA Jessica-Rose Clark.

Alta, which has a mission to convert fans’ passion into active participation, is looking to use the collaboration to facilitate the adoption of its newly acquired digital marketing platform, Hype, among gyms and coaches and support the growth of the Warrior Training Program in North America and other key markets.

Cairns-born Clark began her professional MMA career in December 2012, achieving an impressive record of five wins and one loss in her first two years.

After a brief hiatus, she joined Invicta FC in 2015, competing in notable bouts against fighters such as Pannie Kianzad and Pam Sorenson. In November 2017, Clark made her UFC debut with a victorious split decision against Bec Rawlings and later secured a unanimous decision win over Paige VanZant. She holds multiple titles, including the UCU Women's Bantamweight Championship, XFC Australia Bantamweight Championship, and Roshambo Women's Bantamweight Championship. Jessica trains and coaches out of Alta partner gym Combat Sports Academy (CSA) in Dublin, California, USA.

With the now New York Stock Exchange listed company looking to forge alliances with the best and most recognised names in MMA and combat sports to expand its influence, Alta Global Group founder and Chief Executive, Nick Langton advised "Jessica is one of a few elite Australian female MMA fighters who have competed in the UFC.

“Jess has established a passionate fanbase in both the US and Australia, connecting with MMA fans worldwide. As a longstanding Alta Coach, we are immensely proud to bring her expertise and profile to support our mission of encouraging fans to embark on a training and participation journey in martial arts.

“As a coach of our Warrior Training Program at CSA in Dublin, Jessica shares our belief in the transformative power of combat sports."

Rich Chou, Vice President of North America at Alta, added "Jessica is the longest standing Warrior Training Program coach in North America and has coached many participants through their 20-week journey to becoming a combat athlete.

“She brings a wealth of knowledge around the sport and a unique perspective on the benefits of combat sports training for women. We are excited to partner with her to help grow combat sports and support gym owners globally."

Alta's approach to enhancing customer onboarding, optimising engagement, and increasing membership retention is designed to maximise revenue opportunities within the global martial arts and combat sports industry.

Alta estimates each active gym partnership could produce an average of $88,000 in annual revenue for the company if they run two Alta Programs each year (average 24 participants per program) and cross-sell the Alta Pass, Academy products and Hype, Alta's all-in-one digital marketing platform for small business. Alta has over 500 active gym partnerships and is targeting approximately 45,000 potential combat sports gym partners in the US as it expands its network globally.

Click here for more information on the program. www.trainalta.com

Main image: Jessica-Rose Clark. Both images courtesy of Alta Global Group.

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