Aristocrat agrees Allegiant Stadium partnership to highlight gaming technology

October 9, 2020

Australian-based gambling machine manufacturer Aristocrat Technologies has signed up as an official partner of NFL franchise the Las Vegas Raiders at its Allegiant Stadium, in a move designed to showcase its products in the gambling city.

The partnership at the Raider’s new home sees Aristocrat Technologies Inc secure signage throughout the 65,000-seat facility, including in-stadium and in-game branding and naming rights to the Owners East Club.

The partnership includes the Aristocrat Club at Allegiant Stadium, an exclusive area with a full-service premium bar, luxury lounge and upgraded stadium seating for game viewing that spans between the 20-yard lines on one side of the Stadium.

Aristocrat, which has a growing presence in the US state of Nevada in Las Vegas is the largest city, has also secured 100-level tickets and field access passes at the venue, which it can use for customers to get an up-close Raiders game day experience.

Introducing the partnership, Hector Fernandez, President of Aristocrat Americas, advised “this is really the first foray into this type of partnership.

“We view this partnership less about having a suite, but we really view this as a symbiotic relationship where the Raiders’ fans, their demographic are very complementary to what we do every day.”

Fernandez said the Stadium will be used to present new products to its customers and host other special events at the premier event space in Las Vegas, adding “during non-NFL games we’ll be able to bring slot machines in demo mode to showcase new products.

“We intend to make this a strategic partnership where we will do potentially new product launches, showcase things that we’re working on and make it a fun, Vegas-type innovative experience.”

Commenting on the partnership, Raiders President Marc Badain said in a statement “the Raiders are excited to welcome Aristocrat Technologies as our newest partner.

“Aristocrat is a great match as evidenced by their innovative technology and commitment to team up with the Raiders in giving back to the community.”

Allegiant Stadium became the second new NFL venue to open last month after SoFi Stadium, home of the Los Angeles Rams and Chargers, staged its first game on 13^th September.

Aristocrat also has suites at the T-Mobile Arena for Vegas Golden Knights NHL ice hockey games.

Images: A rendering of the Aristocrat Club at Allegiant Stadium (top) and the new Allegiant Stadium (below).

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