Australian sports technology company eo takes stance against rise of drug-enhanced sport

June 25, 2025

Australian sports technology company eo, has today launched 'The Integrity Wall' - a new global initiative taking a bold stand against the rise of drug-enhanced sport. Led by eo Chairman and long-time anti-doping advocate, Jaimie Fuller (former SKINS Chief Executive who took on WADA, FIFA and the IOC), along with Chief Executive Dean Hawkins, the campaign is a direct response to growing momentum behind the Enhanced Games and the quiet normalisation of doping in elite competition.

With steroid use also surging in local gyms and youth culture, the campaign asks a timely question: Are we sleepwalking into a new doping era and why is no one sounding the alarm?

In response, eo has launched ‘The Integrity Wall’ - a global initiative to defend the integrity of sport and rally support for #CleanRecordsOnly.

The Integrity Wall is a public-facing movement calling on clean athletes, coaches, organisations, and fans to champion fair performance and reject the normalisation of doping. It represents a collective declaration that records should be earned, not enhanced, and emphasises that there is a better path forward - one driven by technological innovation and data, rather than drugs.

WHY THIS MATTERS:

The Enhanced Games is positioning doping as the next frontier in elite competition - with million-dollar rewards and growing media attention.
Australian athletes and ex-Olympians are helping legitimise this movement - threatening Australia’s reputation as a clean sporting nation.
At the same time, steroid use is rising in local gyms and among young people, and it's quickly becoming a cultural shift that can't be ignored.
eo’s Integrity Wall is a call to arms, showing there’s a better path forward - one driven by technological innovation and data, rather than drugs.
It’s a critical moment for sport: what the world tolerates today will shape what future generations inherit.

Fuller notes “we don’t blame the athletes - many are nearing the end of their careers, chasing financial security in a system that hasn’t always supported them. But positioning doping as a legitimate evolution of sport is not only reckless - it’s exploitative. The Enhanced Games risks normalising shortcuts that endanger lives and undermine decades of progress. The real future of sport isn’t chemical, it’s technological. Data, not doping, is what will drive the next generation of greatness – ethically, transparently, and safely. If we want young people to believe in hard work over shortcuts, we need to speak out now - not just for sport, but for society.”

Hawkins added “Sport doesn’t need shortcuts – it needs smarter tools. We believe the future of swimming and sport is bright because of the incredible power of data. Technology is unlocking insights that were once invisible, helping athletes refine every movement and push the limits of human performance safely and ethically. Signing the Integrity Wall is about drawing a clear line: we believe greatness should be earned through hard work, not harmful shortcuts. At eo, we’re committed to a future where world records are clean, and performance is powered by data – not drugs.”

eo is a sports technology lab helping athletes redefine their limits with products that improve performance, accelerate recovery and adaptation, aid rehabilitation, and prevent injury. They exist to accelerate human progress. Working with the finest minds in sports science, they unlock the latent power in every body by applying new research discoveries and innovations to sport. Find out more about eo at eolab.com

eo is also referred to as a sports technology lab. Their first product, eo SwimBETTER, is a wearable sensor that captures and analyzes a swimmer's arm motion and force data to provide insights into technique.

Public submissions and endorsements are now open. Join athletes, coaches, brands, organisations and fans from around the world who are speaking up for clean sport, and calling out the dangerous precedent the Enhanced Games sets - integritywall.org/

search ausleisure

Sports Technology

Latest News