News:

World Athletics and Sony sign new sponsorship agreement

World Athletics and the Sony Corporation have announced a new three-year agreement that will see the electronics and entertainment giant sponsor World Athletics Series events from 2024 to…

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Jan 26, 2024 Events / Marketing / Sport / Technology /

 
 

Infosys and Tennis Australia launch digital platforms to evolve Australian Open experience

Infosys, a global leader in next-generation digital services and consulting, along with Tennis Australia have launched generative artificial intelligence (AI) technologies to evolve the…

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Jan 25, 2024 Events / Sport / Technology /

 
 

GameDay and World Freestyle Football Association renew partnership

Sports management technology solutions provider GameDay, powered by Stack Sports, has renewed their partnership with the World Freestyle Football Association as they continue to support the…

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Jan 24, 2024 Sport / Technology /

 
 

Sportradar launches new marketing solution for fan engagement

Leading global sports technology company, Sportradar, has launched Sportradar FanID - a marketing solution offering rightsholders and brands personalised fan engagement in a…

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Jan 23, 2024 Events / Marketing / Sport / Technology /

 
 

TCL extends Global Partnership with FIBA

Leading global intelligent technology company and world's top two TV brand, TCL, has extended its global partnership with FIBA, following a highly successful six-year collaboration…

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Jan 23, 2024 Events / Marketing / Sport / Technology /

 
 

Technogym’s new Skillup range offers cardio and power for upper body training

Technogym has announced the introduction of new functional equipment designed to provide comprehensive, effective and intense upper body training. Named Skillup, the range is the result of…

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Jan 22, 2024 Fitness / Sport / Technology / Wellness /

 
 

AFL launches new digital fan engagement platform

With the vision to generate engagement between Australian rules football in every home across the country, the AFL has launched a new digital platform called AFL PLAY aimed at enhanced…

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Jan 18, 2024 Marketing / Sport / Technology /

 
 

Sportway follows Australian launch with Hockey Australia partnership

Having launched in Australia in December, automated production and live streaming business Sportway has announced a broadcast production partnership with Hockey Australia. With the…

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Jan 17, 2024 Marketing / Sport / Technology /

 
 

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