Cricket Australia Appoints KOJO as Big Bash League creative partner
Cricket Australia has appointed KOJO as its creative stadium content partner for the 2016/17 KFC Big Bash League and 2016/17 Rebel Women’s Big Bash League.
The appointment follows KOJO’s successful stadium content work for the Adelaide Strikers, Melbourne Stars and Perth Scorchers last season, as well as the delivery of engaging game day experiences at the Adelaide Oval where KOJO is the in-house game day production partner.
KOJO will deliver over 250 creative assets for the KFC Big Bash League to be displayed on vision screens and LED perimeters across all eight Australian venues.
Chantella Perera, Senior Producer of KOJO Sport welcomed the opportunity to deliver an exceptional fan experience for the upcoming KFC Big Bash League and Rebel Women’s Big Bash League.
Perera stated “KOJO Sport, have been working on developing stronger interaction with audiences in sporting stadiums. The difference we bring is our understanding of live sport and ability to merge strategy, creativity and technology to produce memorable experiences.
“We are thrilled to be brought on as Cricket Australia’s creative stadium content partner for this exciting entertainment property, the KFC Big Bash League and Rebel Women’s Big Bash League.”
The KFC Big Bash League launches in December 2016 and includes 35 games played over 40 days.
13th July 2016 - CHILDREN NEED PROTECTION FROM UNHEALTHY FOOD AND DRINK SPORTS SPONSORSHIP
9th May 2016 - BIG BASH LEAGUE ENJOYS TOP SPORT VIEWING RATINGS
5th January 2016 - BIG BASH LEAGUE MAY HEAD TO REGIONAL CITIES
3rd January 2016 - RECORD 80,000 BIG BASH LEAGUE CROWD AT THE MCG
3rd December 2015 - KFC AUSTRALIA CELEBRATES CRICKET ON THE COUCH
