Cricket NSW and NSW Rugby League appoint Gemba to develop data strategies

Sport and entertainment agency Gemba has been appointed by both Cricket NSW and NSW Rugby League to lead development of their data strategies to increase participation, engagement, commercial opportunities and operational efficiencies.
Gemba Head of Strategy, Data and Analytics, Mark Zucco, said that there has never been a more important time for sports and entertainment organisations to leverage their data to improve commercial outcomes. The Gemba team of strategists and data analysts will work with the NSW-based sports organisations – responsible for two of the most popular sports in the state, cricket and rugby league – to identify and execute on data-driven opportunities.
Both organisations will benefit from Gemba’s ‘Data Ignition’ approach which rapidly assesses current state and opportunities, and delivers immediate value in data-driven insights or efficiencies within a three to four week period.
Gemba Managing Director, Andrew Condon advises that the partnerships with NSW Rugby League and Cricket NSW were further proof points of Gemba’s data and analytics capabilities in the sports and entertainment arena.
Condon notes “as an agency we have evolved along with our clients as they place more emphasis on improving ROI from their data investments. COVID put added pressure on everyone and has increased the importance of getting the most from first party and third party data sources to find opportunities for growth.”
This work will build on the impressive list of clients and work that Gemba’s Data & Analytics practice continues to deliver, including ongoing clients the Melbourne Cricket Club and Parramatta Leagues Club.
Gemba is part of the Tenka Group, a group of companies and a team of professionals focussed on igniting new opportunities within the sport and entertainment industry (Tenka Group).
For those wanting to know more about Gemba’s services and expertise in data and analytics contact Mark Zucco, Head of Strategy, Data and Analytics, at markz@thegembagroup.com.
Related Articles
4th May 2021 - Sport and entertainment agency Gemba announce head of data and analytics appointment amid team expansion
25th November 2020 - Gemba announces appointment to newly created Divisional Manager - Marketing Strategy role
16th October 2020 - Melbourne Storm links with Gemba to accelerate data strategy
30th September 2020 - Leaders Sports Award win for Gemba’s St.George Footy Grants Program
14th September 2020 - Gemba Group announces restructure with new holding company and team promotions
7th August 2020 - Parramatta Eels look to accelerate data strategy with Gemba partnership
2nd June 2020 - Gemba designs new AFL sponsorship campaign for Toyota
12th May 2020 - Gemba launches program for high-potential sport and entertainment industry start-ups
16th September 2019 - Gemba partners with Supercars to develop commercial and fan engagement strategies
8th July 2019 - Gemba announces new senior appointments
30th January 2019 - Gemba supports employees through new FDV policy
26th July 2018 - World Rugby partners with Gemba’s Turnstile platform to value sponsorship
26th February 2018 - Gemba launches Turnstile platform for accurate sports sponsorships valuation
29th November 2017 - Gemba to launch new data and insights division
22nd October 2017 - Gemba shares new views on fitness industry retention
5th September 2017 - Gemba Chief Executive calls for a fifth tennis Grand Slam in China
28th March 2017 - Gemba consultancy appoints new Head of Strategy Asia Pacific
22nd November 2015 - Gemba Australia expands Asian presence with new board appointment
8th August 2013 - gemba appointed to explore investment innovation in community sport facilities
2nd December 2012 - gemba appointed by NRL to develop long term Stadia strategy
8th December 2009 - gemba to explore sponsorship across China