Problem for mobile ticketing as 80% of consumers say they would never make a purchase on their mobile phone
The annual Cybersource UK Online Fraud Report, which also looks at how companies are dealing with such activity, claims 78% of consumers will never make a purchase on their mobile phone.
The report, which surveys both companies and consumers, inevitably focused on website-based issues, where it identifies that a third of online merchants are seeing an increase in business lost to fraud.
In one of the last pages of the paper responses to the following question "would you use your mobile to purchase online?"were noted.
The answers were:
• 78% - No, never.
• 8% - Yes, would consider it.
• 4% - Yes, would definitely.
• 10% - Do not own a mobile.
The questionairre was dealt out to 1,000 UK consumers in October 2009 and queried both those who buy both offline and those online.
Cybersource stated the result was similar for those who are mainly online buyers, with 76% stating they would not spend money via a handset.
The report notes that "mobile payments mean different things to different people; this undoubtedly contributes to a lack of consumer understanding of, and trust in, the concept."
The question for mobile ticketing firms and websites that offer mobile payment solutions for events, is whether they can convince consumers to trust them to handle their mobile commerce for them.
Here the survey notes "mobile payments may be the next big thing, and fraudsters will certainly be looking to exploit this new channel, but until adoption increases itâs too early to tell exactly where the risk lies for merchants."
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