Eventbrite reimagines App to focus on personalised event discovery

March 7, 2025

Eventbrite is updating its consumer app to turn event discovery into an experience of its own – making it easier for young adults to get personalised recommendations, explore handpicked lists, and connect with friends to make plans together.

In a statement released, Eventbrite notes “in today's digital-first world, finding meaningful in-person connections has never been more important. Recognising this shift in social dynamics, Eventbrite is updating its consumer app to turn event discovery into an experience of its own. With 95% of young adults eager to bring their online passions into real-world connections, these new updates make it easier than ever to get personalised recommendations, explore handpicked lists, and connect with friends to make plans together–all with a fresh new look that makes finding your next favourite experience as exciting as being there.”

Julia Hartz, Eventbrite Co-Founder, Chief Executive, and Executive Chair shared "fife's most meaningful moments happen when we connect with people who share our interests - whether that's finding your running club, discovering a new comedy showcase, or joining a neighbourhood art walk.

“That's why we've reimagined our app to become a destination where culture and community naturally come together, helping people turn their passions into incredible experiences that bring them closer.”

A Fresh Look for a New Chapter
As part of this evolution, Eventbrite is refreshing its brand to better reflect its vision for connecting people through live experiences, while staying true to its mission. At the core of this transformation is ‘The Path’ - Eventbrite’s new logo that symbolises the journey from discovery to unforgettable moments. Built on this foundation, Eventbrite has developed a dynamic visual system featuring vibrant colours, expressive gradients, and bold typography that brings more emotion and joy to every step of discovering and sharing live experiences.

Find It: A New Way to Discover Events
The Discover tab is your new home for personalised recommendations and It-Lists – insider guides curated by cultural tastemakers and local experts. Launching with over 60 It-Lists across 12 major markets including Melbourne, New York, and London, you'll find unique experiences like:

Abbey Holmes inviting Melbourne to 'Align, Unwind and Recharge'
Rosheen Kaul uncovering Melbourne's Foodie Culture
Jon Gray of Ghetto Gastro sharing quintessential New York moments, from Afrobeats block parties to underground art walks
Julia Sherman (author of Salad for President) curating LA's most interesting date spots that go beyond the ordinary.

Book It: More Confidence in Your Plans
Eventbrite has enhanced event listings to give you all the good-to-know details upfront: check-in times, age restrictions, parking info, and FAQs. Organisers can also now add videos, giving you a better sense of the experience before you book.

Share It: Stay Connected with Friends
The new updates also make planning with friends seamless. Sync your contacts to find friends already on Eventbrite, see which events they're attending, and share your saved events to coordinate plans. No more finding out about great events after they've happened.

Get Into It: Everything in One Place
Four simple tabs keep all your event needs organised:

Discover: Your personalised feed of events and It-Lists
Saved: Bookmark events and share them with friends
Tickets: Quick access to all your event details
Account: Connect with friends and manage your preferences

Ted Dworkin, Eventbrite Chief Product Officer added “we've reimagined event discovery, focusing on what matters most to both organisers and attendees. Our updated app creates a more intuitive way to explore events, while giving organisers better tools to showcase what makes their experiences special. People want to see what an experience feels like, get recommendations they trust, and easily plan with friends – so we brought all of this together in one place, making it simpler for organisers to share their story and for attendees to find events they'll love.”

This is part of Eventbrite’s ongoing mission to bring people together through unique live experiences - creating a destination that helps you discover more than just tickets. With Eventbrite's reimagined app, you can create unforgettable moments, connect with friends, and dive deeper into the things you love.

The updated app is available now in all Eventbrite markets. Download it from the App Store or Google Play

More information can be found here.

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