First keynote speakers announced for 2017 Sports Fan Summit
A grouping of leading international and local keynote speakers have been confirmed for the 2017 Sports Fan Summit – the southern hemisphere’s premier sport marketing conference.
Being held at the MCG from 10th to 12th July, all sessions at the 2017 Sports Fan Summit will be specifically developed to enhance learning about an aspect of fan engagement and every speaker is being chosen for his/ her ability to interact with the audience.
The overall theme for 2017 is Event-Focused Fan Engagement, which, event owner Simon Arkwright Arkwright notes “is incredibly appropriate given that Melbourne is the ‘Event Capital of the World’.”
Confirmed speakers include:
• Andrea Makros, VP of Communications & Events, Minnesota Super Bowl Host Committee [USA]
• Jeremy Thum, Senior Director of Digital Experience, Golden State Warriors [USA]
• Brett Clarke,Global Head of Business Development, Nitro Circus (now based in California)
• Paul Sergeant, Principal – Paul Sergeant Events; Director – PMY Group; former Chief Executive of Etihad Stadium and AllPhones Arena
• Marcel Berger, Chief Executive, Mummu Media
• Kath Tetley, General Manager Marketing, Events & Communications, Netball NSW & NSW Swifts
• Jodie Cross, Head of Commercial & Community, NSW Rugby League
• Michael Johnstone, Principal – BOSS Marketing; formerly General Manager Marketing & Fan Engagement, National Rugby League (NRL)
• Blair Hughes, Operations Director AUS/NZ, AudioBoom
The staging of the Sports Fan Summit at the MCG marks the fourth time in the last five years that the landmark venue has been selected to host the event.
Arkwright explains “the Melbourne Cricket Ground is a truly iconic venue and it is a great fit for the Sports Fan Summit.”
The Summit’s format has evolved to include greater use of breakout sessions to better facilitate interaction and understanding. Not only will this give delegates key takeaways on their subject matter but speaker insights will be made within an Australian context.
Arkwright adds “the conference is invaluable for club, league and governing body executives and senior managers looking to further their knowledge and obtain new contemporary ways of thinking on fan engagement, both now and in the future
“The focus of the Sports Fan Summit is about Best Practice; it is about bringing the world’s best sport marketers and the best ideas down to Australia.”
An early-bird registration package for the conference at a cost of $995 per delegate is available until midnight on 31st December 2016.
For more information, click here to view the event in the Australasian Leisure Management industry Calendar.
2nd September 2015 - 2016 SPORTS FAN SUMMIT TO RETURN TO THE MCG
26th February 2014 - SPORT FAN SUMMIT RETURNS TO THE MCG TO ADDRESS FAN ENGAGEMENT
