Sports Technology

Leading golf management software developer MiClub has launched Lifestyle Membership, an innovative membership module to give clubs the flexibility to meet member needs in the changing golf market.

MiClub’s points-based Lifestyle Membership adapts to aid clubs in attracting and retaining members who do not fit traditional memberships.

A statement from MiClub explains “with many players hesitant or unable to commit to the time or fee structures offered through traditional membership, the golf market is facing significant challenges.”

MiClub’s Lifestyle Membership is a new membership category within the MiClub Golf product in which new members are category is provided with a specified number of points. Each time a Lifestyle Member books a tee time, points are deducted from the member’s account.

Clubs can utilise the module in many ways, as an addition or a replacement of existing membership categories. Clubs can easily create bundles to target different player groups, special offers, set expiry dates and more.

MiClub Managing Director Peter Maddison comments “Lifestyle Membership can be structured so the full member revenue categories are protected, with Lifestyle Membership generating new revenue from sources generally lost to the club.”

Lifestyle Membership also provides an option for members who may find traditional membership fees financially difficult. Members who may not be ready to sign up for full membership can start a relationship with the club with a Lifestyle Membership, with an opportunity to convert at a later date.

MiClub Lifestyle Membership module fully administers point deductions, refunds and top ups automatically within MiClub Golf time sheets.

Lifestyle or points membership is already an established and successful membership strategy in the UK.

Maddison adds “our market research has already shown us that Lifestyle Membership will be widely adopted. The feedback has been very positive with several clubs already pre-ordering. Lifestyle membership has the potential to have a significantly positive financial impact for Australian golf clubs.”

Click here to contact MiClub via their entry in the Australasian Leisure Management Supplier Directory.

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