Former IMG executives launch Dubai-based sport agency
December 11, 2014
Tom Berrington and Seth Holmes, former Vice-Presidents at IMG, have set-up Rise, a sports marketing and rights representation agency based in Dubai.
Rise will operate primarily in the MENA (Middle East and North Africa) region from offices based at the Dubai Sports City.
In nine years at IMG, Berrington worked across multiple sectors, including leading IMG’s commercial sales in the region. He established IMG’s office in Abu Dhabi in 2010. Holmes spent eight-and-a-half-years with IMG Consulting, and established IMG Consulting’s practice in Dubai in 2006.
Berrington will head Rise’s rights representation business, while Holmes will lead sports marketing.
For more information go to www.risesportsme.com
