Sports Technology

Key issues relating to leadership in sport, increasing participation and the challenges of virtual reality, augmented reality and eSports markets are among topical questions that will be explored at the 6th Business of Sport Summit on 4th and 5th April 2017 in Sydney.

Uniting the nation’s leading sports stakeholders, including leagues, clubs, brands and government organisations, the Business of Sport Summit (BOSS) is a significant and widely recognised annual gathering of Australia’s sports industry.

Known for its outstanding local and international speakers and excellent networking opportunities, BOSS facilitates high-level discussion on all things pertaining to sports leadership, consumption, business models, sponsorship, events, fan experience, digitisation and more.

Being staged at the Swissotel Sydney, BOSS will welcome more than 40 speakers from Australia and around the globe to share their expertise with the nation’s senior sports industry leaders.

Some of the highlights of the event include:

• Kate Johnson, Vice-President, Head of Global Sponsorship Marketing, Visa (USA), will share Visa’s tactics to forge powerful partnerships on the world stage. A former rower for the U.S. Olympic team, Johnson knows firsthand the benefits of sponsorship for helping sportspeople grow and succeed.
• Tatjana Haenni, Deputy Director, Head of Women's Football, FIFA, will chart the rise of women’s football across the globe and explore ways to support women’s football at all levels. Haenni is passionate about facilitating the cultural change, education and infrastructure needed to support women in sport in every country. 
• Craig Tiley, Chief Executive, Tennis Australia, will examine the global branding and entertainment dimensions crucial to keeping today’s sports organisations popular and profitable.
• Vinai Venkatesham, Chief Commercial Officer, Arsenal FC, will share strategies the club uses to develop global recognition in the digital age. Venkatesham is boosting Arsenal’s fame and fortunes through exciting new ventures, including Arsenal’s highly anticipated matches in Sydney in July 2017.
• Grace Chan, Head of Brand and Marketing Comms, Malaysia Airlines, will provide a case study on how sports partnerships can help brands revitalise their reputation. Having become the official global airline partner of Liverpool FC, Malaysia Airlines is seeking to strengthen consumer confidence and lift its international profile. 
• Stuart Ayres, NSW Minister for Trade, Tourism and Major Events and NSW Minister for Sport will unpack the latest government initiatives taking Australia forward in sport.
• Peter Beattie, Chairman, Gold Coast 2018 Commonwealth Games, will speak about the planning and execution strategies set to make the next Commonwealth Games a successful and standout event.
• Jaci Hays, Head of Global Brand Partnerships, GoPro (USA), will give insider insights into how virtual and augmented reality are shaking up brand storytelling and fan engagement. Hays will reveal the latest innovations taking the GoPro craze even further in the realm of unique and shareable sporting adventures.

Other leaders confirmed to speak at the event include Finn Bradshaw, Head of Digital, Cricket Australia; Andrew Westacott, Chief Executive, Australian Grand Prix Corporation; Jeremy Loeliger, General Manager, National Basketball League; Nick Vanzetti, Managing Director, Electronic Sports League (ESL); Karren Rogers, Head of Media Partnerships, Facebook; Raelene Castle, Chief Executive, Canterbury-Bankstown Bulldogs; Tony Shepherd, Chairman, GWS Giants; and Jonathan Prosser, Group General Manager Strategy & Growth, Cronulla Sharks FC.

Click here for details of BOSS in the Australasian Leisure Management industry calendar.

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