Global sport and entertainment organisation CSM set its sights on Asia
Global sport and entertainment business, CSM, has revealed that it is looking to expand in Asia following the completion by Providence Equity Partners of the acquisition of Chime, CSM’s parent company.
Chaired by Olympic gold medallist and world athletics governing body IAAF President, Sebastian Coe, CSM will build on its strong base across Asia and will open a new office in Japan.
Commenting on the future plans for the organisation, CSM Group Chief Executive Zak Brown stated “the global sponsorship market is strong and growing steadily (and) Asia is the fastest growing so it makes sense that our investment focus is (here).
“This is an exciting time for the world of sport. We will see many changes in sport, from governance and the role of sponsors to fan engagement and evolving sport formats. Through our presence in 19 countries, CSM is active in every sport with world-class services from strategy to execution.
“Beyond sports business experts and sports enthusiasts, our leadership team have also competed in sport at the top level from the Olympic Games to motor racing, international hockey and cricket. Using the insights and instincts from that competitor experience, we will be at the heart of this growing industry challenging the status quo and driving innovation, engagement and activation.”
Coe added “sport is the greatest human connector and the most effective social network on the planet.
“Asia, in particular provides us with great opportunities. 51% of the world’s population and 60% of the world’s population under 24 years old live in the Asia Pacific region. It boasts six of the top 10 fastest growing economies and is hosting a staggering number of world sporting events between 2018 and 2022 including three Olympic Games, two Asian Games, a Commonwealth Games and a Rugby World Cup. This will be an extraordinary decade for sport in the Asia Pacific region and we have significant experience and expertise to share.”
CSM also plans for its European, Middle East and Latin America operation to continue to grow strongly, particularly on the success of the 2015 Rugby World Cup.
Following a busy FIFA World Cup in Brazil last year, CSM Latin America is looking forward to an equally strong 12 months with significant contracts in place for the 2016 Rio Olympic and Paralympic Games.
CSM has already started working with new owner Providence on a growth plan that will include both acquisitions and organic growth.
Image: CSM Chairman Sebastian Coe.
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