Sports Technology

Life Fitness, the global leader in commercial fitness equipment manufacturing, has introduced a new product line to its Hammer Strength brand, the Hammer Strength HD Athletic.

For a wide range of users, from local clubs to elite athletic training facilities, the new rack system allows facilities the flexibility to personalise an Olympic strength training area to their specific requirements.

The rugged equipment gives a premium appearance and is built with the same quality and attention to detail that encompasses the Hammer Strength brand and its unmatched product, HD Elite.

Introducing the new product, Greg Highsmith, Director of Strength Product Management for Life Fitness and Hammer Strength, explained “HD Athletic is designed with the same practical engineering and athletic training mindset which has made Hammer Strength the brand of choice in the highest-level training facilities around the world.

“It’s engineered to be tough and withstand even the strongest athletes.”

For facilities that would like a customised team or brand look, the products are available in four different high wear paint options that can be mixed and matched for the frames, uprights and cross-members. The system is modular so facilities can start with a basic product and choose the style of pull-up handles desired along with other options such as bumper plate storage, power pivot, resistance band pegs, dip handles and flexible bar catches.

The HD Athletic line complements the long line of products which Hammer Strength has developed and continued to refine over the last 25 years, including products such as Plate Loaded, Ground Base, MTS, Hammer Select, and HD Elite.

The Hammer Strength HD AthleticRacks include a Half Rack, Power Rack and a Half/Half Combo Rack.

Find out more about Hammer Strength HD Athletic and the brand’s full line of strength training equipment at www.lifefitness.com.au/hammer-strength. 

Click here to contact Life Fitness via their entry in the Australasian Leisure Management Supplier Directory.

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