Sports Technology

As the final countdown starts for the FIFA World Cup Qatar 2022™, Chinese electronic giant Hisense will partner with Brazilian football legend Kaká to launch the "Perfect Match Tour" campaign in Qatar aiming to engage and excite global football fans and to build Hisense's brand image through the lens of football and sportsmanship.

From November to December, Hisense "Perfect Match Tour" will take place in a few landmark sites in Dubai and Doha. At each stop, Kaká will carry out interesting football challenges and interact with local fans, continuing to drive enthusiasm among participants.

Hisense "Perfect Match Tour" will be an all-inclusive campaign which provides exciting events both on-site and on social media. Fans joining the on-site activities in Qatar would have the opportunity to meet Kaká in person, and to play side-by-side with the Brazilian football legend to create memorable experiences. "Perfect Match Tour" also features everything from audiovisual space to virtual reality, allowing consumers to have first-hand experience with the brand's latest solutions.

Additionally, fans can join the campaign online, participating in activities initiated by Hisense's official social media accounts to win exclusive prizes and share excitement with football fans worldwide.

The campaign will also exhibit Hisense customized TV lineups for FIFA World Cup 2022™, which are expected to become the highlights during the whole campaign.

One of Hisense's signature products which will make a solid presence in the campaign is ULED TV U7. As the standard-bearer for watching top sporting events, its salient features include the built-in, professionally calibrated Sports Mode that automatically optimises the picture performance.

Another Hisense's revolutionary display technology showcased in the campaign is its Laser TV series. Enhanced by Tri-Chroma laser technology, sophisticated DLP display system, 100-inch or 120-inch ultra-large screen and powerful sound system, Laser TV series can bring greater immersion, incredibly realistic colour, and optimum sound.

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