Innovative South Australian sports technology firm exports to the world
South Australian sports technology company, Zing International has been capturing global attention with its flashing cricket stumps and bails.
The flashing cricket stumps and bails have been used in the Indian Premier League (IPL) and Caribbean Premier League (CPL) Twenty20 tournaments, being seen by audiences of more than two billion people around the world.
Being part of the CPL and IPL Twenty20 competitions has meant this unique South Australian product is showcased to audiences of more than two billion people during high profile matches.
Designed and manufactured in Port Adelaide, Zing International’s flashing stumps and bails have gone from strength to strength since launching in 2012, consistently growing export markets to New Zealand, South Africa, the Caribbean, Bangladesh, India and Pakistan for their Twenty20 competitions, as well as major 50-over competitions, including the Cricket World Cup.
The stumps and bails work to the laws of cricket, through an innovative patented sensor system in each end of the bail that flashes coloured lights the millisecond both ends of the bail lift from the stumps.
The revolutionary product has solved a common problem where it can be difficult to determine on a TV replay if both ends of any bail have lifted from the stumps and, therefore, if the batsman is out.
Zing Director and inventor, Bronte Eckermann explains “I am passionate about cricket, technology and innovation and wanted to develop a product that could improve the game by solving the age old question – ‘was that out?’
“For the Zings product to be used in the IPL is an achievement I am extremely proud of as it is one of the highest attended sporting leagues in the world, in a country that follows cricket like a religion.
“While crowd excitement in limited over cricket has traditionally been for the batsman and big hits, what I love about our product is that it gives the bowler that ‘celebration’ moment too.”
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