J. League seeks Asian football dominance with World Sport Group deal
March 7, 2012
Japan's J.League has extended its partnership with global media rights holder World Sport Group (WSG) as it seeks to cement its position as Asia's leading domestic competition.
The leading sports marketing, media and event management company will distribute the J. League's media rights outside of Japan. The new minimum three-year deal is an extension of a partnership that began in 2002 and will continue into an 11th year with J.League's 2012 season, which kicks off on March 10. Eighteen teams will play in a double round-robin competition of 34 games per club. As part of the agreement, World Sport Group will also produce 30-minute highlights shows weekly, featuring all the top action from J.League matches, for global distribution.
J.League Chairman Kazumi Ohigashi explains "from this year, J.League will be putting more emphasis on Asia to obtain leadership in the region.
"As part of our scheme, we signed a partnership agreement with the Thai Premier League. We would like to strengthen the relationship with foreign countries and take necessary actions to be able to broadcast J.League matches overseas. In order to achieve our goal, it is essential that we co-operate with World Sport Group. We will deepen the bond with WSG and promote the value of our league together."
Since 2002, WSG has secured live broadcast coverage for J.League matches in key Asia-Pacific markets including Hong Kong, China, Indonesia, Malaysia, Australia and the Middle East, as well as in the US, Europe and South America.
World Sport Group President of East Asia Nick Mould adds "as Asia's most successful professional football league, J.League offers exciting, competitive club football.
"Interest in J.League outside Japan has increased significantly in recent years and season-long coverage is now available on every major continent. We look forward to continue working with J.League to grow its audiences on a global level."
WSG is Asia's leading sports marketing, media and event management company.
The largest producer, distributor and supplier of sports programming in Asia, it offers almost 600 sport event days and more than 5,000 hours of sports programming annually, across more than 30 countries in the region.
WSG also manages a roster of the top Asian sports and Asian sports events.
Based in Singapore it operates regional offices in Beijing, Beirut, Delhi, Hong Kong, Mumbai, Sydney and Tokyo.
http://www.worldsportgroup.com/
The leading sports marketing, media and event management company will distribute the J. League's media rights outside of Japan. The new minimum three-year deal is an extension of a partnership that began in 2002 and will continue into an 11th year with J.League's 2012 season, which kicks off on March 10. Eighteen teams will play in a double round-robin competition of 34 games per club. As part of the agreement, World Sport Group will also produce 30-minute highlights shows weekly, featuring all the top action from J.League matches, for global distribution.
J.League Chairman Kazumi Ohigashi explains "from this year, J.League will be putting more emphasis on Asia to obtain leadership in the region.
"As part of our scheme, we signed a partnership agreement with the Thai Premier League. We would like to strengthen the relationship with foreign countries and take necessary actions to be able to broadcast J.League matches overseas. In order to achieve our goal, it is essential that we co-operate with World Sport Group. We will deepen the bond with WSG and promote the value of our league together."
Since 2002, WSG has secured live broadcast coverage for J.League matches in key Asia-Pacific markets including Hong Kong, China, Indonesia, Malaysia, Australia and the Middle East, as well as in the US, Europe and South America.
World Sport Group President of East Asia Nick Mould adds "as Asia's most successful professional football league, J.League offers exciting, competitive club football.
"Interest in J.League outside Japan has increased significantly in recent years and season-long coverage is now available on every major continent. We look forward to continue working with J.League to grow its audiences on a global level."
WSG is Asia's leading sports marketing, media and event management company.
The largest producer, distributor and supplier of sports programming in Asia, it offers almost 600 sport event days and more than 5,000 hours of sports programming annually, across more than 30 countries in the region.
WSG also manages a roster of the top Asian sports and Asian sports events.
Based in Singapore it operates regional offices in Beijing, Beirut, Delhi, Hong Kong, Mumbai, Sydney and Tokyo.
http://www.worldsportgroup.com/
