Leading sports performance innovations on show at Auckland forum
New Zealand’s sport and recreation performance innovations were highlighted during the World Masters Games 2017 with leading international sport performance experts, researchers, and innovative New Zealand sports businesses attending a Sport Performance Innovation Forum at QBE Stadium in Albany on Auckland's North Shore on Friday (28th April) to discuss the latest advances and future commercial opportunities for the sector.
Auckland and New Zealand already has a strong track record in sport innovation, demonstrated by inventive technology developments in America's Cup yacht racing, track cycling, Olympic and Paralympic sports, as well as global fitness programs by Les Mills.
The Forum, which formed part of Auckland Tourism, Events and Economic Development's (ATEED) World Masters Games 2017 business leverage programme, was organised in partnership with High Performance Sport New Zealand (HPSNZ) and Callaghan Innovation.
ATEED General Manager Business, Innovation and Skills Patrick McVeigh explained "Auckland not only has a growing reputation as a world leading sports city, but is also home to ground-breaking sport performance innovations designed to give athletes the leading-edge.
"The sport performance solutions and applications markets are growing rapidly across the globe. Auckland and New Zealand are well placed to take advantage of this growth, thanks to our highly talented and world-leading businesses, academics, training and sport medicine facilities and sport sector experts that are already based here.
"We will create greater momentum and make bigger inroads internationally if we work together.” Keynote speakers at the Forum include Microsoft's Anton Davie, Brian Russell , the founder of Zephyr Technology who has recently returned to New Zealand from America, and Paul Francis , Senior Director of Advanced Product Innovation at Nike in Oregon, USA .
A proposal to create a New Zealand Human Performance Innovation Centre at AUT Millennium, New Zealand's world-class sports training facility based on Auckland's North Shore, was also announced at the Forum.
Auckland University of Technology (AUT), AUT Millennium, ATEED, High Performance Sport New Zealand (HPSNZ) and Callaghan Innovation are partnering to further investigate the possibility of the proposed centre.
AUT Millennium Chief Executive Mike Stanley stated “the centre aims to accelerate innovation to maximise New Zealand's share of the rapidly growing global sports performance market.
"Five key areas have currently been identified as providing opportunities for research through the proposed centre. These include materials (textiles and composites), data, devices, nutrition and cognition.
"A business case is currently being prepared to establish the viability of the centre and the best model for its establishment.
"We are in the critical research phase of the project at present and are seeking input from stakeholders on what shape the centre could take.
"We recognise the importance of collaborating with other centres of excellence in Auckland and around New Zealand to deliver maximum benefits for New Zealand. Having these conversations also forms part of the research phase of the project."
Image: Auckland demonstrates strong sport innovation in yachting. Courtesy of ATEED.
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