Sports Technology

Global consumer transaction technologies leader NCR Corporation has detailed how it deployed its NCR Venue Management Software solution at the Adelaide Oval during the landmark stadium’s major redevelopment project.

Developed at a cost of $535 million, the new look Adelaide Oval, with a capacity of 53,500, includes over 70% undercover seating and features a modernised landscape that provides significantly upgraded facilities to host major sporting events, concerts and more.

NCR played a significant role in this redevelopment, installing the NCR venue system, an advanced point-of-sale (POS) and reporting system that has been deployed in more than 200 stadiums and arenas globally. The system helps streamline operations, enhance service levels and deliver a world-class experience at South Australia’s major sports venue.

In a move to better engage fans at the stadium, South Australia’s Stadium Management Authority (SMA) partnered with NCR to provide a host of innovative venue management solutions to better serve the extensive food and beverage restaurants, corporate boxes and concession stands at the stadium that will reduce queues and allow fans to get their food and beverages quicker.

Commenting on the capability, SMA Chief Executive Andrew Daniels stated “Australian sports and music fans want their stadium experience to be enjoyable and hassle-free. NCR’s vast experience in venue management around the world made it easy for us to select them to help us deliver an unparalleled level of service and to make the fan experience at this world-class stadium exceptional.

“The adoption of modern NCR technology allows us to accurately report, analyze and forecast sales, helping us to reduce waste and control costs.”

Explaining NCR’s perspective, NCR General Manager - Hospitality & Stadiums/Arenas Nick Wagnitz added “Adelaide Oval is an iconic landmark not only in Australia but around the world too, we are proud to be part of this transformational story as the stadium unfolds into a new era.

“Fans and patrons can look forward to seeing more of any game or event at the Adelaide Oval as it delivers a world class stadium experience.”

As part of the agreement NCR will also deploy NCR Vital – a smartphone application that provides real-time business information on critical assets including sales, inventory and allow venue operators to connect with their employees and actively manage social networking platforms.

Click here for more information on the NCR Venue Management System.

18th March 2014 - RUSH TO COMPLETE ADELAIDE OVAL WILL COST $600,000

11th July 2013 - NCR VENUE MANAGEMENT SOLUTION TO BE INSTALLED AT REDEVELOPED ADELAIDE OVAL

16th September 2011 - ADELAIDE OVAL UPGRADE TO GO AHEAD