Netball Online Superstore Open For Business
November 2, 2012
Netball Australia has launched a new, one-stop online store for the full range of products from netball's expanded licensing program.
Replica apparel, a new line of supporter gear designed by former Melbourne Vixen Sarah Wall, and a great range of giftware and accessories are available through the new online retail channel.
Netball Australia Head of Commercial Marne Fechner explains that the sport's licensing program had been identified as a strategic priority and that the new online store would address the challenges associated with retail distribution.
Fechner stated "many of Netball Australia licensees have a limited retail presence and while they enjoy an extremely successful Test series, the reality is that we only hold between four to six Tests each year.
"MyNetballShop.com.au, delivered by our licensing partner Velocity Brand Management, means that our passionate fan base can now easily access all their Diamonds' supporter gear any time of year via a good looking, well-stocked online store that offers a great user experience."
Fechner said that while the venture would initially stock only Netball Australia's licensed product from its Australian Diamonds, NetSetGO!, Diamond Girl and Netball Australia lines, there was an opportunity to extend the program to support the ANZ Championship licensing program in the future.
http://MyNetballShop.com.au
Replica apparel, a new line of supporter gear designed by former Melbourne Vixen Sarah Wall, and a great range of giftware and accessories are available through the new online retail channel.
Netball Australia Head of Commercial Marne Fechner explains that the sport's licensing program had been identified as a strategic priority and that the new online store would address the challenges associated with retail distribution.
Fechner stated "many of Netball Australia licensees have a limited retail presence and while they enjoy an extremely successful Test series, the reality is that we only hold between four to six Tests each year.
"MyNetballShop.com.au, delivered by our licensing partner Velocity Brand Management, means that our passionate fan base can now easily access all their Diamonds' supporter gear any time of year via a good looking, well-stocked online store that offers a great user experience."
Fechner said that while the venture would initially stock only Netball Australia's licensed product from its Australian Diamonds, NetSetGO!, Diamond Girl and Netball Australia lines, there was an opportunity to extend the program to support the ANZ Championship licensing program in the future.
http://MyNetballShop.com.au
