One million product pieces per day processed in adidas and Geek+ new fully automated warehouse

September 25, 2023

Geek+, the global leader in mobile robots for logistics, and adidas, the leading global sportswear brand have partnered to open their state-of-the-art automated distribution centre in Suzhou, China, which sees more than one million pieces per day processed, and with the capacity to hold 10 million pieces of apparel and footwear in its facilities.

This fully automated warehousing and distribution centre, covering an area of 139,000 square meters, sets a new industry standard with its high degree of speed and flexibility in warehousing logistics.

Geek+'s logistics robot solution addressed various challenges faced in adidas' logistics and warehousing operations. This included customisations for item location detection, significantly enhancing operational safety and aligning perfectly with human-machine collaboration needs. The solution also optimised robot handling efficiency through intelligent scheduling logic, elevating overall efficiency and improving the work experience for logistics centre employees thereby increasing worker retention.

Harm Ohlmeyer, adidas Global Chief Financial Officer notes "with the establishment of this centre adidas aims to ramp up supply chain responsiveness, boost operational efficiency, and elevate the consumer experience. We envision these logistics advancements to provide valuable insights for adidas' global expansion."

Yong Zheng, founder and Chief Executive of Geek+, added "as a pioneer in smart logistics, Geek+ is delighted to support adidas in advancing warehouse logistics flexibility, ultimately enhancing the consumer experience. adidas and Geek+ have a longstanding and robust collaborative foundation and this inauguration marks a significant milestone in the partnership between the two and stands as a crucial innovation within the industry."

Click here for more information on adidas.

Click here for more information on Geek+.

Image. Adidas Distribution Centre with Geek+

search ausleisure

Sports Technology

Latest News