Sports Technology

PMY Group, the architects of the digital revolution occurring at major venues across Australia and New Zealand, have announced the appointment of Paul Sergeant, who served until recently as Chief Executive of Etihad Stadium, to its Board.

After three and a half successful years at the helm of Etihad Stadium culminating in the delivery of a summer of events that included the world record breaking UFC193, the Speedway Grand Prix and Royal Edinburgh Military Tattoo, earlier this year Sergeant left Australia's busiest stadium.

Bringing 35 years event and venue industry experience, he now joins David Whelan on the PMY Group Board in the first of a series of high profile announcements over the coming months.

Announcing the appointment, PMY Group Managing Director Paul Yeomans explains “Paul brings with him unparalleled international event and venue expertise and will be supporting PMY as it enters an exciting stage of its trajectory.

“As we naturally look to the suite of exceptional European venues ripe for rejuvenation, the contribution of Paul together with our existing team will ensure we continue to provide our clients with practical industry knowledge across state-of-the-art digital and technology projects.” 

Having spent his early career in an operational capacity working on festivals, air shows, street festivals and a host of other outdoor events, Sergeant found himself at London’s Wembley Stadium as Junior Assistant Merchandising Manager in the late 1980s before rising rapidly through the ranks to become Commercial Director in June 1991 and eventually became Stadium Director in 1995.

Sergeant l left Wembley in 2000 and, after three years consulting across a wide range of event and leisure activities, became Chief Executive of Cardiff's Millennium Stadium where he played an integral role in turning around the fortunes of the then ailing Welsh venue.

His successful career was recognised in the 2006 New Year’s Honours list when he was awarded an O.B.E. by Her Majesty the Queen for Services to Business.

In 2007, Sergeant joined the ranks of AEG Ogden as the General Manager of Suncorp Stadium, spending three years at the venue before the opportunity arose to take a short-term position as Chief Executive at Llanelli's Scarlets, a professional rugby union team in South West Wales.

Sergeant reunited with the AEG Ogden family mid-way through 2010 when he took on the role as General Manager at Sydney's Allphones Arena before coming to Melbourne and taking the role of Chief Executive of Etihad Stadium in late 2012.

Commenting on his appointnment, Sergeant stated “I am thrilled to be joining the board of PMY at an exciting developmental phase.

“I will be joining a well-versed and highly respected team of industry specialists and I look forward to the new challenges ahead.

“PMY work incredibly closely with venues to help them make wise, informed decisions in the highly complex but rapidly developing space of commercialising digital technology.

“The insights of a venue operator and event owner I hope to bring to the table should be of substantial benefit to our partners as well as our core business.”

PMY Group
PMY specialises in the development, implementation, management and commercialisation of digital and technology projects. 

The group works closely with leading clients in the sport and entertainment, stadium and venues, government, retail, infrastructure and transport sectors and has developed unique intellectual property through the delivery of practical outcomes within this fast growing sector.

For further information go to www.pmygroup.com.au

Images: Paul Yeomans and Paul Sergeant on the banks of the River Yarra (top) and Paul Sergeant (below).

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