Sports Technology

The new-look and rebranded National Basketball League (NBL) has pledged to match rival sporting codes in delivering high quality digital content to its fans.

The recent rebranding has also seen the competition adopt the tagline ‘Hard Ball’ – highlighting the athleticism required by the players to perform.

With the NBL having unveiled its new digital strategy, along with a new website and logo, recently appointed NBL General Manager Jeremy Loeliger, a former partner at leading law firm Holding Redlich, said fans can expect a very different digital offering this season.

Loeliger stated "whatever we put out digitally or otherwise is going to be at an absolute premium production value.

“Whatever we put out will be the equivalent of an AFL, NRL or any other sporting code that is at the top of the market.

“We will no longer allow our product to go out to the market in anything less than the very best quality point.

“Who’s streaming it and who’s delivering it remains to be seen, but we’re staking our reputation on the fact the production value will be fantastic.”

Loeliger conceded that the league had been slow to adapt to the digital era, explaining “when Larry (Kestelman) took over and when I met with him, one of the things we spoke about is how the way people consume their sport in Australia now is different “And that the NBL hadn’t adjusted yet to take notice of that demand.

“This is the first step in satisfying that demand and the first part of our digital strategy and it is only going to get better between now and tip-off.”

The NBL’s rebrand is part of Kestelman’s vision to rejuvenate the league – which has now seen Chemist Warehouse join as its first official partner since the league was rebranded in August.

Commenting on the deal, Jeremy Loeliger stated “we are excited to welcome Chemist Warehouse as our official chemist retail partner.”

Chemist Warehouse Chief Operating Officer Mario Tascone praised the work of NBL Executive Director Larry Kestelman and his management team since Kestelman acquired the league in June this year.

Tascone added “basketball is among the most popular sports the world over and certainly one of the highest participation sports among our youth.

“While the NBL competition represents an opportunity for us, the sport broadly stands for those pillars that Chemist Warehouse extols; health and wellbeing borne from an active and balanced lifestyle.”

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