Sports Technology

Aiming to enrich the fan experience at New Zealand’s largest venue, Eden Park has announced a new partnership with Samsung New Zealand.

Eden Park’s five-year partnership with the leading consumer electronics brand comes as the venue plays host to two test matches in New Zealand’s most anticipated rugby tour since 2005.

The link will see Samsung immediately undertake the installation of its advanced LED signage in the East and West stands, providing over 100 screens across the stadium as well as installing Samsung’s longest screen in New Zealand, for a combined length of 165 metres of signage. The partnership marks Samsung’s first deployment of LED signage in New Zealand since entering the market last year.

Introducing the partnership, Eden Park General Manager - Commercial Nick Sautner “we are excited about the possibilities technology presents and will be working hard with Samsung to take the fan experience to the next level over the next five years.

“Eden Park is a world class venue, and its history and profile is unmatched in this country. Partnering with globally renowned partners like Samsung is a great step for us to continue the legacy of the Park for today’s fans, and future visitors.”

Samsung New Zealand’s Enterprise Sales Director Richard Burton added “Samsung prides itself on its innovation so to partner with an iconic brand like Eden Park, on projects that will enrich the game day experience for visitors and sports fans, is not only exciting but is an excellent example of Samsung enhancing consumers lives through technology.” says Samsung New Zealand’s Enterprise Sales Director Richard Burton.

Offering LED signage and screens throughout the concourse, in the stands and in corporate areas, the Samsung panels will be utilised during sports matches to further enhance the spectator experience.

As part of the strategic partnership, a dedicated Samsung demo space is being installed in the North Lounge providing fans with an immersive experience with Samsung’s latest technology.

Samsung is also working with Eden Park to upgrade a range of its existing technologies as an important first step before venturing into other opportunities, setting Eden Park apart from other local and international stadiums.

Eden Park has also recently secured a long-term partnership with AA Insurance with highly visible signage now in place at the venue.

The link will also see AA Insurance and Eden Park collaborate to create unique experiences and content to mark key milestones at the park. 

Images: Samsung LED signage being installed at Eden Park (top), Eden Park's Nick Sautner and Samsung NZ's Richard Burton (middle) and AA signage at the venue (below).

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