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ShockWave program to revitalize indoor training

September 7, 2012
This month will see the Australian launch of ShockWave, a new cross training system that is set to revitalise indoor rowing.
Using the Indo-Row® studio rowing machine, ShockWave delivers a total body cross-training circuit challenge to provide short-burst, high intensity, calorie-blasting intervals along with functional strength and sculpting station, designed to target and chisel users legs, core and arms.
Since its launch in the USA earlier this year, ShockWave has taken the success of WaterRower's Indo-Row® program to new levels the program moving the rowing machine from being an often overlooked piece of equipment and taking it into the fitness-class studio as the new 'king of cardio'!
As former World Champion rower and ultra-endurance athlete Josh Crosby explains "the oft-forgotten rowing machine burns the most amount of calories in the shortest amount of time with the lowest perceived rate of exertion."
Crosby believes that rowing machines have been underappreciated, eclipsed in the past by more high-profile cardio equipment and misunderstood by trainers and exercisers unaware of how to use them to deliver a high quality ultra efficient workout.
Now Crosby reckons "that's about to change. ShockWave is giving the rowing machine the Cinderella moment it deserves. These 30 and 45-minute circuit-style cardio and strength sessions in the coveted group fitness setting are putting the rower front and centre in a team environment. Members are broken up into groups and placed at either the rowing or one of three strength stations. No one rotates until each rower completes his or her programmed distance on the new, chic wooden-framed Indo-Row machines."
Ed Crisp, from Australian distributor WaterRower Australia Pty Ltd, adds "the beauty of the WaterRower is the resistance is based on the individual's effort and therefore each person's time taken to achieve a set distance can vary greatly."
Crisp sees that Shockwave participants not wanting to let their team mates down pushes them to find extra input that they didn't think they had.
The famed Jay Blahnik, Equinox fitness advisory board member and group fitness instructor who co-created the class with Crosby adds "we're seeing a huge migration from spin to rowing Spinning isn't dead, but it has been put on notice."
The similarities between the two disciplines are many - both involve stationary machines that ape outdoor exercises, pump-you-up instructors, thumping music, peer pressure to keep pace, and a workout that leaves you sweat-soaked and serenely sore-muscled. But when it comes to achieving body-sculpting benefits, indoor rowing is in a class of its own. A 50-minute rowing class can burn up to 1,200 calories, twice as many as spinning. Every stroke requires you to work your calves, quads, hamstrings, glutes, abs, obliques, pecs, biceps, triceps, deltoids, upper back, and lats.
Blahnik adds that ShockWave classes meet people's needs, being both short and efficient.
"Rowing uses 80% of muscle mass and recruits nine major muscle groups, so exercises get the most for their minutes.
"It's the densest form of cardio you can do."
Crosby also explains "order is extremely important: Think legs, core, arms on the way out, and arms, core, legs on the way back in.
"About 60% of your power should come from your legs, 20 percent from your core and 20% from your arms."
Designed and made in the USA by WaterRower, the Indo-Row® studio rowing machine presents a much-needed upgrade in technology and style for traditional rowing machines. Using water to create its resistance and to simulate true crewing conditions, the machines' have a high quality wood finish.
As a result, the formerly unsung hero of the fitness world has become exercise machine of choice among the hard bodies of Hollywood, with Jason Statham, Zac Efron, and Josh Hutcherson among its devotees.
ShockWave is to be introduced in Australia at two industry p
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