Sports Technology

Ticket search engine SeatGeek has expanded its platform by offering event tickets directly through multimedia messaging app Snapchat.

The mobile-focused ticketing platform provided US Snapchat users with the opportunity to purchase tickets to a Major League Soccer (MLS) match directly in the app last month.

Los Angeles FC, with whom SeatGeek already works as ticketing partner and through the platform’s league-wide integration with MLS, was the first team to adopt the integration by posting a Snapchat Story that allowed users to swipe up and purchase tickets to the game without leaving the app.

LAFC also provided its fans with a Snapcode on its team website to go through the ticket buying process.

Commenting on the technology, LAFC President and co-owner Tom Penn advised “we’re always looking to reach our fans in innovative ways, and selling tickets directly to our followers on Snapchat gives us an incredible opportunity to connect with our most dedicated supporters.”

SeatGeek co-founder Russ D’Souza added “we see Snapchat as an incredible opportunity for teams and artists to increase discovery of their events, while also potentially rewarding their most dedicated fans with exclusive offers.”

D’Souza went on to tell TechCrunch that users will have access to more ticket sales within Snapchat once “the pipe gets solidified”, adding “for too long, the legacy ticketing approach has been to make it difficult for teams to sell tickets in lots of places.

“Teams should want to sell their tickets in as many places as possible.

“What we’re excited about over the next few months is beating the drumbeat of openness with new partnerships … We want to drive the whole industry forward and create more tangible results that cause the industry to open up.”

Click here to contact SeatGeek Asia Pacific via their entry in the Australasian Leisure Management Supplier Directory. 

Image courtesy of SeatGeek.

6th March 2018 - TICKETSERV COMPLETES TRANSITION TO SEATGEEK ASIA PACIFIC PTY LIMITED 

27th December 2017 - MICROSOFT SHARES SPORT FAN ENGAGEMENT LEARNINGS

12th October 2017 - SEATGEEK ENTERPRISE COMBINES PRIMARY TICKETING SERVICES INTO SINGLE BRAND

22nd May 2017 - INFLATED TICKET RESALE PRICES IMPACTING CONSUMERS’ DISCRETIONARY ENTERTAINMENT SPENDING

11th May 2017 - SEATGEEK FLAGS GLOBAL DEVELOPMENTS IN PRIMARY TICKETING

20th April 2017 - SEATGEEK ACQUIRES TOPTIX 

30th May 2016 - TICKETSERV ASIA PACIFIC BACKS WINGS OVER ILLAWARRA AIR SHOW 

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.