Speedflex expands into United Arab Emirates
Backed by Speedflex Europe ambassador Alan Shearer, fitness equipment supplier Speedflex is to expand into the United Arab Emirates.
The company was originally set in motion last September by former England football star Shearer and Sage founder Graham Wylie, built around revolutionary fitness machines initially pioneered in the USA to help brain trauma and stroke patients in their rehabilitation.
The Speedflex machines can be used by anyone, regardless of their ability or age, because they work through a 'free motion board', returning the same amount of force as little or as much as the person exercising on it puts in.
Wylie and Shearer opened the first Speedflex centre in 2012 in Newcastle in the north east of England, but the firm took on a new direction last year by selling the flagship centre to concentrate on selling the licence agreements and machines for fitness centres.
Now Shearer, has agreed a deal with Dubai businessman Tariq Bacha who takes on the franchise to open the city's first centre in the Ocean View Hotel, Jumeirah Beach, in partnership with JA Resorts.
With a plan to further expand into between 50 and 100 locations in the next three years, Shearer explained "we are delighted to have secured this new international contract in Dubai as part of our European roll-out plans.
"Dubai has emerged as a leading international hub and we feel Speedflex is a perfect fit for the market place and for individuals and companies looking for a high-intensity workout with rapid results."
Wylie, who bought the European rights for Speedflex added "our current target is to open 50 Speedflex centres in the UK and we are currently working on further expansion plan across Europe and beyond.
"The machines 'sell themselves', as users can burn more calories than they thought possible in a 45-minute session without any joint or muscle soreness. That, with the personal trainer involvement and the wearing of a heart rate monitor, means it is a very safe option whatever age and fitness condition you are in. It's unique, there simply is nothing like this out in the marketplace."
