Sports Technology

With sport and outdoor activity currently suspended in Australia due to COVID-19, online marketing platform – Sportility – has collaborated with national brand partners to help sporting teams, clubs and associations with sponsorship to reduce the cost of their gear, along with cash-back offers and redeemable incentives.

Sportility has partnered with national brands including Optus, uno Home Loans, 86 400, Petzyo and CareerOne, to support the future of Australia’s grassroots sporting community.

Through its ‘One-Click’ sponsorship model, Sportility is an online platform which reduces gear costs for grassroots sporting teams by matching them directly to brand sponsors.

Currently, there are over 80,000 members connecting directly with sponsors on the Sportility platform.

Sportility Chief Executive and Co-Founder, Adam Hyman said that they have been inundated with clubs and sporting associations looking for guidance during this difficult time.

“As a business built on the close connections we have within the sporting industry, we want to ensure our grassroots sports community has the support it needs to grow and thrive in the future. Along with our brand partners, we are constantly engaging with teams, clubs and associations to find solutions, reduce costs as much as possible, and boost morale amongst players and members.”

By instantly accessing elite-level sponsors such as Optus, teams and players pay no more than $15 per gear item. Sportility has also enhanced communications between player and sponsor, with a unique QR code on packaging to drive them directly to redeem sponsored offers.

To further enhance revenue, teams and clubs can set up a free Gear Shop within the Sportility platform and generate revenue by selling their discounted gear at marked-up prices to generate profit. There are no upfront costs and gear is based on demand so they never have to hold stock.

Hyman added “it wouldn’t be Australia without grassroots sports, so we are proud to work with our national brands to support its future, particularly during these uncertain, challenging times.”

For further information on Sportility, visit www.sportility.co

Image: Grassroots Sports and Sportility

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