Sports Technology

With the winter sport season coming to a close, SportingPulse, Australia's largest grassroots sporting network, is to transition and be rebranded as Fox Sport Pulse.

With News Corp Australia subsidiary News Digital Media having taken a 51% stake in SportingPulse at the beginning of 2012, the new branding links SportingPulse's digital solutions with News Corp's pay TV sports channels.

Explaining the change, a News Corp statement read "with Fox Sport Pulse, the grassroots sports experience becomes even richer, as participants discover they dont need to be a professional to feel like one."

The rebrand will start to be rolled out soon with the first phase focussing on transitioning on the public side of SportingPulse's websites, and a later phase focussing on the administration areas of the network.

Established in 1999, SportingPulse provides grassroots sports organisations around the country with solutions to easily manage competitions, publish results on websites, process online registrations and payments, communicate with their community and raise revenue.

The business creates an online network that helps these sporting communities connect with their fans as well as sponsors and advertisers.

It currently has a network of 3,000 associated websites, more than 30,000 club websites and engagement with a community of 2.2 million active participants.

The change will see SportingPulse expand their Sydney presence by re-locating their offices to Fox Sports based in Artarmon while its office in East Melbourne will remain to service Melbourne based clients.

Sydney-based Multi Channel Network has been appointed to handle advertising sales for Fox Sports Pulse websites while Big Mobile retains the representation rights for Fox Sports Pulse mobile sales.

For more information go to www.sportingpulse.com.au

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