Sports Technology

Digital sports marketing agency, Greenroom Digital has sold its non-Australian and New Zealand operations to CSM Sport and Entertainment.

As reported by Sponsorship News, the deal follows CSM’s 2018 investment in Greenroom Digital’s business, which at the time was aimed at helping the fledgling Melbourne-based company expand internationally.

The move saw Greenroom open an office in London and look at expansion opportunities in Asia.

Under the new agreement, Greenroom co-founder, Tom Huggins will remain in the UK office and oversee CSM’s digital and data team and will remain a director of the Australian and New Zealand businesses.

Greenroom’s Australian and New Zealand operation will be led by co-founder, Nick Biggin, and continue to work in partnership with CSM.

Biggin said the new arrangement would enable the group to leverage the scale and strengths of the CSM business while maintaining independence and flexibility in the Australia and New Zealand markets.

CSM group Chief Executive, Matt Vandrau, said that after working for a few years with Greenroom Digital its international team was now fully integrated into the CSM business.

December last year saw Greenroom Digital launch Greenroom Connect, a performance marketing platform aimed at assisting clients achieve commercial growth from audiences in sport and entertainment.

Launched in partnership with CSM the product aims to provide a better understanding of target audiences and the ability to automate segmentation, ensuring the client message is communicated at the right time.

Related Articles

30th September 2021 - Les Mills Asia Pacific partners with Move to deliver digital content strategy

22nd September 2021 - Perth Royal Show deploys Megatix for digital safety and security solution

24th August 2021 - Western Downs Regional Council digital billboards promote events and tourism

30th July 2021 - Qantas to launch ‘Digital Health Pass’ for international flights

1st July 2021 - Fitness and Lifestyle Group sign with Airlock Digital to protect against cyber attacks

24th June 2021 - Technogym updates digital resources to aid restart of fitness clubs

9th May 2021 - Input sought for study on Digital Healthy Lifestyle Behaviour Interventions for teenage girls

2nd December 2021 - Keepme named platinum partner for Fitness and Recreation Industry Technology Summit

27th November 2021 - New search underway for the next big Sports tech startup

22nd November 2021 - Summit to present how embracing technology will drive revival of aquatic, fitness and recreation facilities

22nd November 2021 - Tech innovators PixelMax outline their vision for the hybrid work revolution

18th November 2021 - Big Screen Video and BetMakers Technology Group agree Exclusive Global partnership

12th November 2021 - ASTN and ESSA announce partnership to drive innovation in sport science and technology

3rd November 2021 - Sport industry and technology events postponed to 2022

29th October 2021 - ASICS invites 2021 Noosa Triathlon competitors to trial facial scanning technology for wellness data

13th September 2021 - Technology in sport changes the game