STRI Group announce Chinese sports turf partnership
STRI Group has taken a major step into the Chinese sports turf market after striking an agreement with Beijing iRENA Group and Shanghai KeHua Sports Promotional Co. to improve football pitches across China.
The global sports turf consultants and research specialists, have signed a memorandum of understanding (MOU) with intent to work alongside the Chinese businesses, as it plans to expand across the East Asia.
This collaboration is uniquely placed to combine the highest standard of international expertise with local experience in order to improve sports surfaces across all levels of facility within China.
With more than 80 years of experience, including the last two FIFA World Cups and Olympic Games, STRI bring the same creative but practical solutions for design, establishment and management of sports surfaces to China.
Beijing iRENA Group and Shanghai KeHua Sports Promotional Co. have a detailed understanding of the sports industry and of operating facilities within China. The partnership will help fuse the international solutions provided by STRI into the local market.
Over the past five years, STRI has reinforced its position as market leader in the sports surface industry. Significant investments have been made, including the development of new research facilities in Australia and Qatar, and the launch of design and consultancy hubs in Asia-Pacific and the Middle East.
Announcing the partnership, STRI Group Director Lee Penrose stated “through the establishment of this unique relationship, STRI are proud to support President Xi Jinping’s vision for the growth of the Chinese football industry.
“We are committed to a long term future of providing our cutting edge solutions, training and leadership to the local sports surface industry through sharing our international expertise.”
Hao Qing of Shanghai KeHua Sports Promotional added “a future partnership with iRENA and STRI represents a significant milestone for the Chinese football industry.
“The Chinese Government wants to build 60,000 new football pitches in China, so the co-operation with the world’s leading sports turf research, design and consulting company presents a significant opportunity to develop European quality football pitches locally. China will now be able to compete for pitch quality on an international stage.”
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