TCR Singapore and TCR Malaysia sell out in record time
The Color Run Malaysia (TCR Malaysia) and The Color Run Singapore (TCR Singapore) events both sold out to the general public in under five days in June and July.
Dubbed the ‘happiest five kilometres on the planet’, The Color Run is a global phenomenon that celebrates healthiness, happiness, individuality and giving back to the community.
IMG Sports Technology Group (IMG STG) develops the websites and online event registration systems for both events and has tailored both platforms to handle high traffic digital demands.
As IMG Asia Pacific Vice President Events and Federations Greg Hooton explains “with the resounding success of The Color Run Singapore last year, we were more than happy to work with IMG STG for a second time to manage the launch of a new Color Run Event in Malaysia and for a second time bring the Color Run Event to Singapore.
“We are certainly more than pleased with the results achieved in both Malaysia and Singapore and especially to have had a registration system in place that was able to handle the demand both these events generate.”
The Color Run Singapore sold 13,000 registrations in only two days, with over 345,000 website page views achieved. TCR Malaysia sold out to the general public in five days, achieving over 321,000 page views during that time frame.
The Color Run is a unique paint race that celebrates healthiness, happiness and individuality.
25th June 2014 - IMG SPORTS TECHOLOGY GROUP ADVOCATES STREAMLINING ADMINISTRATION IN GRASSROOTS SPORT
