Tennis Australia reveals data rights partnership with Stats Perform
Tennis Australia has announced a partnership with sports betting and data services firm Stats Perform making it the exclusive distributor of live video streaming and ultrafast data to licensed sports betting operators for its tournaments.
The multi-year agreement sees Stats Perform add the Australian Open, Australian Open Qualifying and other Tennis Australia tournaments to its portfolio of premium live betting streams and trading data.
Tennis Australia will use Stats Perform’s media tools including Opta Facts, PressBox Graphics and extensive news services to build bigger audiences for Tennis Australia and Australian tennis players as they compete on year-round global tours.
Stats Perform’s Integrity division will also join forces with Tennis Australia’s in-house Integrity Unit to monitor all matches for potential match manipulation.
This will include Stats Perform Integrity’s core services on competition and match integrity risk management, namely pre-tournament risk assessments as well as monitoring, intelligence and analysis of the global markets along with performance analysis and investigation of any instances of suspected match manipulation.
Commenting on the link, Tennis Australia Chief Revenue Officer, Cedric Conelis stated “Stats Perform has a reputation for trust and innovation, making them a clear choice and providing more opportunities for us to reach and engage with our fans.”
Stats Perform Chief Executive, Carl Mergele added “our focus is on extending the incredible entertainment on the court or field, to help those in the sports business capture more fan attention, for longer. We are honoured to have been chosen to work with Tennis Australia - an organisation which shares our goal of protecting and elevating the fan experience, for new and existing tennis audiences across the globe.”
The deal is the latest addition to Stats Perform’s growing portfolio of tennis rights, which includes the WTA Tour, Wimbledon, ITF Davis Cup World Group and the Billie Jean Cup.
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