Ticket buyers go mobile
Entertainment and sports ticketing company, Ticketek, has reported a significant shift in consumer behavior with increasing numbers of customers browsing and buying tickets via its Mobile site.
Ticketek Australia Managing Director, Cameron Hoy explains "we are seeing a strong shift toward mobile, it is fast becoming the centre of our customer's digital world. In just four weeks since Ticketek launched its m-site, over 15% of our online traffic came from mobile browsing. Importantly, customers are not just browsing, they are buying. 10% of ticket sales for the Foo Fighters 2011 summer tour were sold via mobile. This exceeded our most bullish forecasts.
"This is a great platform for fans of live sport and entertainment. They can browse and purchase tickets to their favourite events whenever and wherever they are. It's a box office in your pocket."
The Mobile site was developed in-house and is part of Ticketek's on-going commitment to developing innovative products and market leading technology.
Hoy added "we are committed to providing our venue clients and customers the most advanced and comprehensive sales and distribution platform in our market. Our m-site complements our existing channels of website, call centre and agency network (in partnership with Westfield), and is a great example of our industry leadership."
Ticketek will shortly be deploying an Australian first mobile ticket delivery product that will complete its end to end mobile platform.
The Ticketek websitre is ranked Australia's most popular entertainment and events website averaging over 1.9 million unique browsers every month.
For more information go to www.ticketek.com.au
13th February 2009 - MELBOURNE CRICKET GROUND AND TICKETEK PARTNERSHIP
7th November 2008 - MCG CHOOSES TICKETEK
