TicketDirect introduces new Ticket Rocket brand in Australia and New Zealand
Specialty ticketing software and service business Ticket Direct has introduced a new ticketing experience, Ticket Rocket, in Australia and New Zealand
The move sees the Fortress Information Systems-owned business, which provides a flexible ticketing service for more than 45 independent Australasian venues, adopt a brand that it has operated in Canada since 2015.
Introducing the new product to the Australasian market, Fortress Information Systems founder and Chief Executive, Matthew Davey explains that the new system operates in tandem with the TicketDirect platform, with the new ticketing system offering “a better buying experience for the public and a powerful set of reporting and management tools for the client including live reporting of website and social media activity in and around event ... which is great from a marketing standpoint.”
Founded in British Columbia, Ticket Rocket has expanded from a theatre-based ticketing platform to provide ticketing services for minor league hockey and baseball in Canada, rugby as well as core entertainment and showpiece venues.
It currently processes two million tickets a year.
As part of Ticket Rocket’s space-oriented brand, modules in the system include mission control (for reporting) and ‘Orion’ (for membership services and the management of corporate hospitality).
Davey advises that this terminology “appeals to my ‘space nerd’ instincts”.
Davey stresses that the TicketDirect service is “not being retired as it is strong, well known and respected service.”
He advises that clients can be early adopters of the new experience or can take their time.
Emphasising that Ticket Rocket offers some really exciting options, Davey also advises that tickets for events can be “sold on both platforms with ticket buyers able to self select how they buy their ticket.”
Given a soft launch at the recent Asia-Pacific Venue Industry Congress, Davey is inviting feedback upcoming on Ticket Rocket’s features.
He also flags some significant upcoming announcements on new clients.
A statement on the brand’s website advises “cutting edge technology drives the TicketDirect/Ticket Rocket Network, giving our venues the ability to control their own ticketing operations, build knowledge from their databases and deliver a quality service to their customers.
“With our team of venues, TicketDirect/Ticket Rocket has taken the business of ticketing to a new level, putting operational control and ticketing revenue where they belong, with the venues.”
Click here to contact TicketDirect/Ticket Rocket via their entry in the Australasian Leisure Management Supplier Directory.
Article amended 5th June 2016.
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