Sports Technology

Leading ticketing, live content and data analytics company TEG has hailed a new partnership between its Ticketek subsidiary and YinzCam for its innovative native mobile integration across multiple mobile apps that will greatly enhance sports fans’ experience.

The new features embedded in team, venue and league apps will provide fans with a single sign-on capability. When fans open their chosen sporting team or venue apps they can also be automatically and seamlessly logged into their MyTicketek account for all aspects of their ticketing activities.

This new technology partnership will make mobile ticket-purchasing via the app seamless, using the customer’s MyTicketek account to make all event and transaction information instantly available without switching mobile apps.

Ticketek has partnerships across the Australian and New Zealand sporting landscape. The potential reach of this partnership and the mobile ticketing-related innovations have the opportunity to impact millions of fans of rugby union, rugby league, cricket, Australian Rules football and basketball.

The new native software development kit integration will also feature 3D interactive seat maps, ticket purchase through TouchID and ticketing-driven personalisation.

Geoff Jones, Chief Executive of Ticketek’s parent company TEG, said the app project showed Ticketek’s commitment to advanced data-driven marketing and technology solutions.

Jones explained “Ticketek partnered with YinzCam because they are the world leader in creating applications designed especially for sports fans.

“YinzCam's mobile sports apps have been downloaded over 45 million times and its platform has sent over 10 billion push-notifications to fans. That says everything about its insights, user experience and technology.

“We are delighted to create a seamless and enhanced experience for fans using their mobile apps and making the live event experience so much better.”

Priya Narasimhan, Chief Executive and founder of YinzCam added "we are excited to partner with Ticketek to provide their ticketing features in a native, mobile integration with single sign-on and data capabilities to be embedded into league and club apps in the Australasia market.

“We are also thrilled with the opportunity to work with the Ticketek team on an innovation roadmap to bring more ticketing and venue features and associated data to life for our common clients.” 

Image: YinzCam partners with leading sports leagues including the NFL, NBA and NRL.

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