Sports Technology

Ticketmaster has delivered Gold Coast Suns fans the ability to select their own seats at the Metricon Stadium via an Interactive Seat Map.

Released on the Ticketmaster web site for the start of the 2012 Toyota AFL Season, Suns fans can now choose their preferred seats at the 25,000 seat stadium via the new technology.

Suns fans will also have the opportunity to involve their friends in their live entertainment plans by tagging themselves to their seats and sharing with friends on Facebook.

Ticketmaster Australasia Chief Executive Chris Forbes explains "we are thrilled to be able to deliver an Interactive Seat Map of this magnitude for Metricon Stadium and the Gold Coast community. Ticketmaster's move towards socialising the online ticketing experience has been well received by our clients, venue tenants and the general public and we are looking forward to the rest of our stadium venues utilising this technology."

More than 35 of Ticketmaster's clients are taking advantage of Interactive Seat Maps and results prove that fans are welcoming the opportunity to be able to personalise their live entertainment experiences to their own needs with Interactive Seat Maps generating a dramatic increase in online conversion rate.

The maps have helped sell more overall tickets with a significant increase in sales within higher price categories.

Forbes adds "the online conversion rates we have experienced are clear indicators that fans are embracing the opportunity to choose their own seats when purchasing their tickets.

"At Ticketmaster we strive to drive new levels of innovation and fan engagement, and there are more exciting developments to come."

Ticketmaster is a Live Nation entertainment Inc company.

For more information on Interactive Seat Maps go to www.ticketmaster.com.au/interactiveseatmap

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