Tradable Bits named as official fan engagement partner for East Asia Super League

November 1, 2024

East Asia’s premier basketball league and entertainment experience - East Asia Super League (EASL) - has named Tradable Bits as the league’s official fan engagement partner.

As part of the long-term and exclusive agreement, Tradable Bits will expand the league’s growing base of new fans while deepening engagement with existing fans. Together, the organisations will revolutionise sports fan engagement as they bring fans and brands closer than ever to the excitement on and off the court as teams compete for one of the richest purses in global basketball.

Tradable Bits and EASL will deliver the ultimate journey to fans with in-the-moment personalisation; seamless interactions that span digital, broadcast, and in-person; and, reward-driven engagements. Powering efforts will be Tradable Bits’ cloud-based FanCRM and CDP. The resulting marketing efforts aim to ignite greater passion among fans while unlocking opportunities for brand sponsors.

EASL Chief Executive Henry Kerins enthused "we’re excited to welcome Tradable Bits as our official fan engagement partner and collaborate with a company that shares our commitment to entertain our audience across Asia.

“Working with Tradable Bits provides the ability for EASL to engage directly with our fans across digital and live events through fun and innovative campaigns.”

Maurizio Barbieri, Tradable Bits Vice President of Business Development for Asia adds “Basketball has never been more popular both at global and local levels. EASL's goal is to engage and unite fans from across Asia around what wants to become the top continental basketball competition.

“We look forward to collaborating with EASL to grow the league’s fandom through strategic, data-based engagement campaigns that incentivise fans for their love of the sport.”

EASL unveiled its highly anticipated 2024-25 season schedule in August, promising basketball fans an exhilarating lineup of matchups featuring East Asia's elite teams.

This season marks an exciting expansion with the addition of two new teams, following the recent inclusion of the Hong Kong Eastern and Macau Black Bears.

The 10 teams comprising EASL are champions and runner-ups from Asia's top domestic leagues in Japan, South Korea, Philippines, Chinese Taipei, Hong Kong SAR, and Macau SAR.

The EASL season will feature 30 group stage games, having commenced 2nd October 2024 and running to 12^th February 2025. All ten participating teams will compete in round-robin play, each playing six games—three at home and three on the road.

The championship will culminate in a four-team, four-game Final Four playoff, scheduled for 7th-9^th March 2025. The winner of the Final Four Championship will be rewarded a US$1 million cash prize.

Tradable Bits background information
Tradable Bits is a leading provider of cutting-edge fan engagement, data analytics, and marketing solutions to the global sports, music, and entertainment industries. Tradable Bits’ proprietary fan engagement platform and CRM leverages zero-party data, artificial intelligence, and machine learning so promoters, sports leagues and teams, and live event organisations can market more effectively, generate revenue, and foster brand loyalty.

Tradable Bits’ technology is built exclusively in-house by award-winning engineers and mathematicians working alongside veteran sports and entertainment executives to meet the unique needs of live audience organisations.

More than 100 leading organisations rely on Tradable Bits including sports partners in the AFL, NBA, NFL, NRL, NHL, MLB and MLS, and entertainment partners AEG Presents’ GoldenVoice, BMG, Live Nation Canada, Front Gate Tickets, Country Music Association, Danny Wimmer Presents, Life is Beautiful, and Outside Lands. Tradable Bits is headquartered in Vancouver, Canada, and has offices in North America, Australia, and Europe.

More information is available at www.tradablebits.com.

Image. EASL has named Tradable Bits the league’s official fan engagement partner. The companies unveiled the first of its campaigns at the season tip off where QR codes were integrated throughout the games as seen on the screen towers.

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