Sports Technology

The annual Magnify World Expo and Business Summit is heading to Melbourne for the first time, as the flagship event of the Victorian Government Digital Innovation Festival.

Magnify World Expo will be held over the first two days of the Festival, on 24th and 25th August, bringing together the best augmented and virtual reality entrepreneurs and industry. It is the leading AR/VR public exhibition and summit in the Asia-Pacific region, creating a unique global networking event that combines fortune500 brands with local start-ups.

To be held at Melbourne Convention and Exhibition Centre, the event offers interactive workshops, panel discussions and demonstrations that foster collaboration and new business opportunities.

Explaining that Melbourne is the ideal city to host such a progressive event, Melbourne Convention Bureau Chief Executive Karen Bolinger commented “VR and AR is being integrated in consumers everyday lives, in unique and unexpected ways across multiple industries.

“Victoria is renowned as an innovative and creative state, with a local community of talent who are pushing the boundaries in what VR and AR can achieve.

“MCB recognised that this event would fit within the digital innovation strategy for the Victorian State Government, and intentionally pursued this event, showcasing the value business events deliver across a range of industries.

“This is the second year in a row MCB has secured the flagship event for the Digital Innovation Festival and part of our ongoing strategy is to secure events that bolster the Governments festival program.”

Victorian Minister for Innovation and the Digital Economy Philip Dalidakis said he is delighted to have Magnify World Expo in Victoria to help attract the world's best and brightest tech leaders and connect them with Victorian companies and entrepreneurs at this year's Digital Innovation Festival. Minister Dalidakis added "our reputation as a global tech hub is growing and some of the biggest and brightest global companies including Alibaba, Dialog, Square and Cybergym have recently established regional headquarters in Victoria."

The event is anticipated to deliver over 700 delegates and generate over $2 million in economic contribution for Victoria.

Early bird tickets will go on sale in the coming weeks.

Click here for more information in the Australasian Leisure Management industry Calendar.

Images: An AR dome (top) and plans for VR in Chinese Super League broadcasts (below).

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