Vivaticket partners with Mashfrog Group to develop new digitalisation opportunities for sport

May 20, 2024

Ticketing and access control solutions provider Vivaticket has announced that it has partnered with Mashfrog Group to release Ticket Wallet, a completely customisable solution which enables sports teams to control venue access digitally.

The result of integrating Vivaticket and SSO technology, Ticket Wallet enables fans to access a sports venue by showing a QR code on their mobile device while benefitting from services such as bespoke content, gamification, push notifications and special offers.

Additional benefits include improved safety in managing venue tickets, reliability during network overload and blackout conditions, and an enhanced fan experience.

With the first operational rollout of Ticket Wallet showed more than 10,000 downloads in just a few days, Vivaticket Chief Executive, Silvano Taiani advised “we believe this partnership represents a fundamental step in the evolution of the sports market. The direction that the entertainment world has taken for some years now is to guarantee a complete and all-encompassing experience for its fans.

“Fans are increasingly looking for a one-to-one relationship with their favourite team, and only a tool that allows for a very high level of content personalisation can meet their needs, thus allowing clubs to seize many new opportunities that are still ‘on hold’ by the low level of digitisation in this sector.”

Mashfrog Group Chief Executive, Edoardo Narduzzi noted “the partnership with Vivaticket represents a key step in our mission to deliver innovation in the ticketing sector. We’re thrilled to implement our high-quality cutting-edge solutions in the entertainment world.”

Antonio Grillo, Director of Mashfrog Group’s global data solutions cyber fusion and products business unit, added “Ticket Wallet is an unprecedented solution in the sports world. It perfectly suits the needs of sports clubs, guaranteeing full customisation as well as an engaging and fruitful connection for both fans and teams.”

Italian headquartered Vivaticket specialises in the designing, planning, marketing and management of integrated e-ticketing and access control systems. The firm offers integrated ticketing software solutions across the attractions, entertainment, sport, culture and trade show industries.

The company’s portfolio includes 80% of Italian football, basketball and volleyball professional clubs.

Working across the entire digital business value chain, Mashfrog Group is a global network of digital companies with more than 10 years of experience and subsidiaries in seven countries. It offers a comprehensive ecosystem of solutions to help SMEs, companies, international corporations, public administrations, institutions and service companies transform themselves digitally.

Vivaticket recently announced a strategic partnership with Digonex, a leading provider of dynamic pricing solutions for the attraction and live entertainment sectors.

Click here to contact VIVATICKET via their entry in the Australasian Leisure Management Supplier Directory.

Image credit: Mashfrog Group.

search ausleisure

Sports Technology

Latest News