AFL links with Nightlife Music in global content partnership

August 27, 2019

Nightlife Music has announced a global content partnership with the AFL, that will see the sport’s greatest moments showcased on screens in Australia and internationally.

Just weeks from the finals, Nightlife the deal aims to amplify AFL’s reach across all Australian states, regional markets and extend its on-screen presence to the off-season, via Nightlife’s 4500-strong client base across pubs, clubs, fitness and amusement centres, retail outlets, restaurants and cafes.

The new deal, which also includes New Zealand, will see the ‘best-of clips’ beamed to countries including Thailand, the Philippines and the UK.

Nightlife’s Director of Licensing and Business Affairs, Stuart Watters advised “this is hands down one of the best libraries of sporting content Nightlife has licensed, with the AFL capturing its unique content from its very beginning, as far back as the early 1900s.

“We will be pushing weekly highlights packages to selected venues in AFL heartlands as well as states, towns and territories where the sport doesn’t have a stranglehold.

“And as a first, we’re excited to be curating an AFLW-only magic moments list.

“It means the code will reach audiences in an out-of-home context it hasn’t traditionally been able to tap into.”

Advising that AFL highlights will be added to Nightlife’s pre-existing, curated content pool which includes lifestyle, extreme action, youth TV and other eye-catching visual programming, Watters added “many of our Nightlife clients have access to free to air or subscription sports programming allowing the games to be viewed live and in full, so for fans this will complement rather than compete with that.

“For those businesses that don’t screen extended sports coverage but value highly engaging visuals, the best-of clips will boost in-venue ambience and enjoyment.”

Advising that for the AFL it will ensure the sport is constantly present in-between rounds and in the pre and off-seasons, Watters concluded “effectively AFL will be always on, spotlighted as a premium sport playing in thousands of venues to millions of people every week all year round.

“This content deal will be of enormous interest to our clients, AFL diehards as well as anyone who appreciates athleticism or enjoys nostalgia.”

Image courtesy of Nightlife.

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