Sports Technology

Cisco, the global IT, networking, and cybersecurity solution business and crowd intelligence company WaitTime have announced a global partnership designed to support the reopening of large-scale entertainment, event and sports venues following the global pandemic.

The partnership will integrate WaitTime’s technology, operated by entertainment venues around the world for crowd intelligence and crowd management, with Cisco's solutions to provide venues with real-time information about crowd capacity, movement and social distancing that are necessary for venues to operate as they reopen.

While many venues were previously leveraging WaitTime and Cisco to create better fan experiences, the pandemic has forced major sports organisations, large public venues and many other industries to rethink their crowd management strategies in light of new rules and regulations surrounding social distancing, as well as in the interest of the health and safety of their guests.

In partnership with Cisco, WaitTime has already deployed at the Sydney Cricket Ground and the Melbourne Cricket Ground and in the USA at T-Mobile Arena in Las Vegas, Nevada and Levi’s Stadium in the San Francisco Bay area.

Commenting on the potential of partnership, WaitTime Chief Executive, Zachary Klima stated "COVID-19 has augmented the value of WaitTime because accurate crowd intelligence is more mandatory than ever.

"WaitTime has spent the entirety of the pandemic adding new algorithms, expanding integrations and most importantly, defining and structuring partnerships with world-leading companies such as Cisco."

Explaining that WaitTime and Cisco are well suited to make a global impact together in many industries as a result of ongoing deployments and collaborative innovations, Bryan Bedford, Cisco’s Head of Sports Partner added “teaming up with WaitTime to help our sports and entertainment venue customers re-open their doors safely, is just one of the many exciting things we can accomplish together.

"Through continued innovation in our technologies, we look forward to providing safer, more engaging and immersive fan experiences with WaitTime."

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