Cricket Australia appoints KOJO Sport to drive fan engagement initiatives
Cricket Australia has appointed KOJO Sport to deliver its sports presentation project for men’s and women’s international matches across the country for the next three seasons.
With the two parties having already worked together for more than five years, KOJO Sport was recently appointed as stadium creative partner for the men’s and women’s Big Bash League competitions and the new deal cements the firm’s relationship with Cricket Australia.
The latest agreement covers the delivery of all event presentation elements in stadia during international matches. For the 2019/20 season, this will include 47 days of cricket across 11 venues.
KOJO will develop creative that can be used across LED platforms such as big screens, sightscreens and parapets, as well as on pitch level and IPTV screens. The creative will also cover lighting and in-stadium audio programs as part of plans to enhance the fan experience.
The initiative will see fans benefit from timely match information, replays and highlights, statistical insights, entertainment and performances, MCs, activations and crowd engagement segments.
Announcing the new link, Cricket Australia Head of Match Operations and Events, Antonia Beggs stated “KOJO share our passion for the game, so choosing them to deliver our international cricket sports presentation was an easy choice.
“We want fans to have an incredible experience when they come to the cricket, and we know KOJO can drive excitement at the game. Working alongside other key agencies in the match day experience program, KOJO will be an integral partner in delivering a world-class fan experience to our fans.”
KOJO Chief Executive Stephen Lord added “our aim is to build upon the event presentation foundations Cricket Australia has created to produce one of the world’s great sporting experiences.
“We want to enhance the approach and delivery of fan experiences and help Cricket Australia attract new audiences to the game. We are looking to lift the expectation of the fan experience. We want to capture the hearts of all attending cricket fans across both women’s and men’s leagues, whether it’s for an international test, one-day, or T20, and build that excitement that keeps them coming back for more.”
Image shows cricket at the SCG.
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