Following the debut of its first artificial wave attraction in the German city of Munich this year, surf pool specialists Endless Surf are heading into 2025 looking forward to the launch of more projects.
One of the world’s biggest surf projects, Munich’s O2 Surftown MUC is centred around the world’s first Endless Surf lagoon.
Opened in August, the venue features a lagoon with customisable waves using advanced pneumatic hardware and proprietary software.
Currently, Endless Surf is working in the themed entertainment space, with its second project now nearing completion at Qiddiya City in Saudi Arabia as part of the Aquarabia water theme park.
November saw the announcement that three-time world surfing champion Mick Fanning has invested in the $300 million Palm Valley surf and golf resort located at Parkwood Village on the Gold Coast.
Powered by Endless Surf’s wave technology, the surf lagoon at the Palm Valley Gold Coast Resort is set to open in mid-2027. It will not only be leisure destination but is being positioned as a premier training venue for elite surfers preparing for the Brisbane 2032 Olympic Games.
In Mexico, Endless Surf is powering the upcoming Cabo Real Surf Club in Los Cabos. Combining surf and luxury living, the development is the first in North America to feature a private Endless Surf wave basin. Construction on the site is already underway, with more than US$50 million in homesite sales already confirmed. The site is expected to open in 2026.
Meanwhile, in Brazil, Endless Surf has partnered with Brasil Surfe Clube (BSC) for BSC Costa Verde and BSC at Região dos Lagos - two projects set to feature the largest wave pools in the Southern Hemisphere. Set to open in 2026, both clubs, says Endless Surf, will “redefine surf culture in Brazil” through the integration of surfing, wellness, and the arts into vibrant community spaces.
In a statement, Endless Surf advised “these recent announcements highlight the versatility of surf parks as anchor attractions across various business models.”
Heading into 2025, Endless Surf is poised to expand its global footprint further, with the company working on more than a dozen additional projects, with the company’s statement adding “from Palm Valley’s integration of sport and lifestyle to Cabo Real’s real-estate-driven approach and Brazil’s membership-based community hubs, each venue capitalises on surfing’s universal appeal and adaptability to help anchor its specific masterplan.
“These examples demonstrate how the surf park market is booming and how developers can capitalise on this global trend to support nearly any venue type.”
Image: Three-time world surfing champion Mick Fanning recently announced his investment in Palm Valley - Australia’s first surf, golf and lifestyle resort. Credit: Endless Surf.
About the author
Nigel Benton
Co-founder/Publisher, Australasian Leisure Management
Born in the English county of Dorset, Nigel Benton is the co-founder and Publisher of Australasian Leisure Management, Australia, New Zealand and the Asia-Pacific’s only magazine for professionals in all areas of the leisure industry and the www.ausleisure.com.au website - the go to news resource for industry leaders and professionals.
With a long-term commitment to communicating all that is best about the leisure industry (aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues) his career has been defined by an ability to develop and implement industry communications.
Starting his career working in heritage visitor attractions and then adventure travel in Africa and the Middle East, an interest in writing about his experiences led to his change of career into magazine journalism and publishing.
In addition to publishing, Nigel speaks on marketing communications at a range of industry events.
He was made a Life Member of the World Leisure and Recreation Association in 2006 and is a Fellow of the Royal Geographical Society (London).
In 2020, he launched the new Asian Leisure Business website.
As of October 2024, he was inducted into the Australian Fitness Awards Roll of Honour at the 2024 AUSactive National Awards.
Among a range of published works and features, his comments on a Blog (blogspot) from 2007 to 2011, when this website went live in its current form, may be interesting to reflect back on.
His philosophy on life is to be kind to all and to indulge those that you love.
His passions include family, Newcastle United and motorcycles (especially British ones) as well, until February 2025 when she left us, caring a little pug named Stella.
Click here to connect with him via LinkedIn.
Read more from this author
Related Articles
23rd November 2024 - Surf champion Mick Fanning invests in Gold Coast surf park development
22nd November 2024 - Aventuur and RCVRI partner to launch recovery and wellness centre at Perth Surf Park
2nd November 2024 - Surf Park Central survey reveals that 83% of artificial wave attraction users are male
24th October 2024 - Sunshine Coast former surf park project site for sale again
11th October 2024 - Surf Park Central spotlights 10 key takeaways from Surf Park Summit 2024
2nd October 2024 - Wavegarden technology to be used at planned Bahrain surf park
28th September 2024 - Unique skydiving stunt precedes Surf Abu Dhabi’s first event
29th May 2024 - Endless Surf reveals next-generation wave technology
4th May 2024 - Planning consent secured for South Australian surf park
8th January 2024 - Saudi Arabia’s Qiddiya mega-project gets relaunch with emphasis on sport and tourism
30th October 2023 - Wavegarden releases new AI video capture technology to boost surf park revenue
14th March 2023 - Surf Park Central releases 2023 Consumer Trends Report
17th October 2022 - Surf Park Summit gets underway in San Diego
14th June 2022 - Endless Surf partnership with Myrtha Pools to solve wave pool construction and maintenance challenges
26th February 2022 - Saudi Arabia’s Qiddiya awards contract for Middle East’s largest waterpark
6th November 2021 - Australia’s URBNSurf secures multiple wins at first-ever Surf Park Awards
8th October 2021 - Wavegarden continues global expansion with agreement to develop seven surf parks in Japan
21st June 2021 - Global developments in surf park projects
13th May 2021 - Endless Surf add key personnel to meet demand for the surf park attraction
30th April 2021 - Plans move forward for Endless Surf facility on the Gold Coast
10th September 2020 - WhiteWater announces Endless Surf project with Surf the Wave in Vietnam
