Sports Technology to combine with Media Tech at the MCG

March 6, 2025

Australia Sports Innovation Week is moving to the next level as organisers Sports Tech World Series (STWS) announce that its 2025 edition will link with leading media technology expo Content Live at the MCG on 29th and 30th October.

Building upon the 14 events attended by 1000 delegates in 2024, the showpiece Sports Tech Conference will now be extended across two days and co-located with Content Live bringing to Melbourne a hands-on opportunity to experience the latest innovations, solutions and strategies shaping the future of sports, news, and live event technology.

Previously held at Sydney’s Royal Randwick Racecourse, Content Live is produced by industry publication Content+Technology magazine which has been serving media professionals throughout Australia, New Zealand and Southeast Asia for over 21 years.

Content Live’s Phil Sandberg explains “Melbourne is an undisputed leader in global sports competition and business

“For us, bringing Content Live to Melbourne is the perfect opportunity for our existing partners and colleagues to showcase their latest technologies and products to the largest and most diverse audience of sports organisations, broadcasters, and production companies from Australia and beyond.

“The appeal with STWS leading the industry in delivering a truly global focused experience upon new-age and interactive engagement fits our strategy and network to build stronger connections with key decision-makers on the future of sports content, broadcasts and production.”

Recent years have seen relevance and scale of the Sportstech industry become more and more mission critical with a vital mix of established entities, emerging scaleups and innovative startups.

Revenue and employment growth: The sector's revenue increased from $4.25 billion in 2023 to $4.69 billion in 2024, with sector employment rising from 13,438 to 14,906 people.*

STWS Managing Director, Andrew Walton added “STWS are incredibly pleased and grateful for the team at Content Live in making this decision to partner with ourselves in supporting the rise of Australia Sports Innovation Week.

“Sport bonds people across cultures, generations and locations through powerful content that adds to the live spectacle. Content Live will bring an immense range of value to all - from established codes to the grass-roots start up.”

STWS is the flagship event of Australia Sports Innovation Week (ASIW) which includes the Australia Sports Technology Conference and Australia and New Zealand Sports Technology Awards (ANZSTA). The 2025 ASIW runs from Tuesday 28th October to Friday 31st October 2025 in Melbourne.

Click here for details of the Sports Tech World Series and its constituent events, including the Australia Sports Tech Conference, in the Australasian Leisure Management industry Calendar.

Images: The MCG during the 2024 Boxing Day Test (top) and the 2024 Sports Tech Conference (below).

* Australian Sports Technologies Network (ASTN) 2024 ASTN Sports Innovation Report.

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